Lead Product Marketing Manager

AppLovin•Palo Alto, CA

About The Position

We are building a global consumer-facing product from the ground up, and we’re looking for a Lead Product Marketing Manager to define how this product goes to market and scales up. In this role, you will own end-to-end go-to-market strategy, leading product and feature launches while driving user growth across both in-product and external channels. You’ll play a key role in expanding distribution across social platforms and building engaged user communities that fuel adoption and retention. This is a highly cross-functional, hands-on role for someone who thrives in ambiguity, understands how products grow in today’s ecosystem, and can turn strong products into scalable growth engines.

Requirements

5+ years of experience in product marketing, product operations, growth marketing, or GTM roles in tech, or content platforms.
Proven track record of leading product launches and driving user growth across digital channels.
Deep understanding of social platforms and community-building dynamics (e.g., Reddit, TikTok, Discord).
Strong storytelling skills—you can translate product features into compelling user-facing narratives.
Data-driven and comfortable with experimentation, funnel metrics, and performance analysis.
Experienced in cross-functional collaboration across product, engineering, marketing, and data teams.
Strong project management skills with the ability to manage multiple launches simultaneously.
Builder mindset—you create structure, processes, and systems in fast-moving environments.

Nice To Haves

Experience in building a product from 0-1.
Experience with launching consumer-based platform products.
Background in community-led growth or creator ecosystems.
Familiarity with growth loops, virality mechanics, and lifecycle marketing.
Experience scaling products across international markets.

Responsibilities

Own GTM & Launches: Lead end-to-end go-to-market strategy and execution for product features and market expansions.
Drive Cross-Platform Growth: Expand product distribution across social platforms (TikTok, Instagram, YouTube, Reddit).
Build Communities: Grow and manage engaged user communities (e.g., Reddit, Discord) to drive retention and advocacy.
Partner Cross-Functionally: Align with Product, Operations, and Engineering teams to ensure successful launches and adoption.
Leverage Data & Insights: Use performance metrics and experiments to optimize messaging, channels, and growth strategies.
Scale GTM Operations: Develop playbooks, frameworks, and processes for repeatable, high-impact launches.