Lead Product Marketing Manager

DIRECTV • Los Angeles, CA

8d • Remote

About The Position

DIRECTV is seeking a strategic, analytically minded Lead Product Marketing Manager to help define how we grow in an increasingly dynamic media and entertainment landscape. This role is ideal for someone who excels at connecting market insights, financial rigor, and strategic frameworks to shape decisions that drive measurable subscriber and revenue impact. You will own the full strategy cycle—from understanding consumers, competitors, and market forces; to generating data-backed insights; to translating findings into clear, actionable recommendations and execution-ready plans. Your work will inform where DIRECTV plays, how we win, and which investments deliver the greatest enterprise value. If you’re energized by solving ambiguous problems, building fact-based strategies, and influencing senior leaders, this role is built for you. Here's what you’ll do: Data-Driven Strategy & Business Case Development Build rigorous, insight-led business cases—grounded in strong quantitative analysis—in partnership with analytics, finance, and cross-functional teams. Size market opportunities, forecast expected value, assess ROI, and recommend paths that maximize subscriber growth and long-term enterprise value. Strategic Planning & Go-to-Market Direction Develop clear, structured strategic plans that bridge insight and action, guiding teams across sales, product, marketing, and partnerships. Craft compelling executive-ready narratives that align stakeholders and drive decision-making across the organization. Shape acquisition strategies spanning distribution and sales channels, partner programs, audience targeting, and save-to-invest initiatives. Market Intelligence & Strategic Insight Conduct deep consumer, competitive, and market analyses to identify growth opportunities and emerging risks across the TV/media entertainment and subscription ecosystem. Translate market signals and performance trends into strategic implications that inform channel, product, offer, and partnership decisions.

Requirements

• 3 – 5 years of professional experience.
• Exceptional strategic thinking and numerical acumen, with the ability to structure ambiguous problems and derive meaningful insights from complex data.
• Experience applying market analysis, financial modeling, and insight development to shape strategy in subscription-based or membership-driven businesses.
• Strong communication and storytelling skills—able to turn analysis into compelling narratives for executive audiences.
• Ability to thrive in a fast-paced, remote-first environment, demonstrating ownership, adaptability, and a collaborative mindset.
• May require a background check due to job duties requiring routine access to DIRECTV and DIRECTV customer’s proprietary data.
• Qualified applicants with arrest and conviction will be considered for employment in accordance with local ordinances and state law.

Nice To Haves

• MBA preferred but not required.
• Consulting background (strategy, management, or growth) combined with operating experience is highly valued.
• Familiarity with the TV/media entertainment, telco, or broader media landscape strongly preferred.

Responsibilities

• Build rigorous, insight-led business cases—grounded in strong quantitative analysis—in partnership with analytics, finance, and cross-functional teams.
• Size market opportunities, forecast expected value, assess ROI, and recommend paths that maximize subscriber growth and long-term enterprise value.
• Develop clear, structured strategic plans that bridge insight and action, guiding teams across sales, product, marketing, and partnerships.
• Craft compelling executive-ready narratives that align stakeholders and drive decision-making across the organization.
• Shape acquisition strategies spanning distribution and sales channels, partner programs, audience targeting, and save-to-invest initiatives.
• Conduct deep consumer, competitive, and market analyses to identify growth opportunities and emerging risks across the TV/media entertainment and subscription ecosystem.
• Translate market signals and performance trends into strategic implications that inform channel, product, offer, and partnership decisions.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed