Lead Product Marketing Manager - Onchain

Kraken

8d•Remote

About The Position

Building the Future of Crypto Our Krakenites are a world-class team with crypto conviction, united by our desire to discover and unlock the potential of crypto and blockchain technology. What makes us different? Kraken is a mission-focused company rooted in crypto values. As a Krakenite, you’ll join us on our mission to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion. For over a decade, Kraken’s focus on our mission and crypto ethos has attracted many of the most talented crypto experts in the world. Before you apply, please read the Kraken Culture page to learn more about our internal culture, values, and mission. We also expect candidates to familiarize themselves with the Kraken app. Learn how to create a Kraken account here. As a fully remote company, we have Krakenites in 70+ countries who speak over 50 languages. Krakenites are industry pioneers who develop premium crypto products for experienced traders, institutions, and newcomers to the space. Kraken is committed to industry-leading security, crypto education, and world-class client support through our products like Kraken Pro, Desktop, Wallet, and Kraken Futures. Become a Krakenite and build the future of crypto! Proof of work The team The Sr. Product Marketing Manager will drive and execute the product marketing strategy for Beholder, an on chain DeFi terminal and 3p wallet and another platform. This is inclusive of driving and executing high-impact launches, campaigns and strategies that drive top-of-funnel awareness, adoption, usage and retention. As a key member of the Product Marketing team, you will also influence product development by leveraging customer insights, market data, and competitive analysis to shape Kraken’s on chain marketing strategies.

Requirements

5+ years of experience in web 2 Product Marketing Management (PMM), preferably in fintech but not required
2+ years of Product Marketing Management (PMM) experience in web 3, specifically at a DeFi protocol and/or a web 3 wallet
Strong crypto expertise and passion, with a deep understanding of market trends, and user behavior.
Track record of growing products from 0->1
Proven ability to drive growth strategies from end-to-end, for multi-matrixed products across different phases of the product lifecycle.
A data-driven marketer, leveraging insights to optimize campaigns and improve performance.
Creative storyteller, able to craft compelling narratives that differentiate Kraken in a competitive market.
Experience leading cross-functional teams and working within complex, fast-paced environments.
Strong communication and stakeholder management skills, with the ability to secure buy-in at all levels.
Entrepreneurial mindset, comfortable operating in a high-growth, dynamic setting.

Responsibilities

GTM Strategy & Execution: Develop and lead the GTM strategy for Beholder, driving awareness, acquisition, and retention from former Kraken wallet users, other Krakenites and non Kraken users native on chain.
Campaign Leadership: Own the full end-to-end campaign management process, from strategic planning to execution, across various channels (email, social, display, ATL).
Lifecycle Marketing: Understand and optimize the customer journey, deploying engagement strategies that maximize LTV and retention.
Product Positioning & Messaging: Translate complex financial products into compelling, easy-to-understand value propositions that resonate with diverse audiences.
Cross-Functional Collaboration: Work closely with product managers, growth teams, design, analytics, and executive leadership to align marketing efforts with business objectives.
Performance Measurement: Define, track, and report on key product KPIs, including awareness, feature adoption (nMTU), and retention/LTV improvements.
Thought Leadership: Serve as the voice of the customer, championing insights to inform product roadmaps and marketing initiatives.

Stand Out From the Crowd

Upload your resume and get instant feedback on how well it matches this job.

Upload and Match Resume