Lead Product Manager, Data Products

Kargo•New York, NY

1d•Hybrid

About The Position

As Lead Product Manager at Kargo you will be responsible for defining the vision and roadmap of the data products that drive revenue growth, improve ad targeting capabilities, deliver deep measurement insights and enhance the overall performance of our advertising across channels and around the globe. You will collaborate closely with other technical product owners, project management, platform & consumer data engineering, research & analytics and sales & marketing. You will drive product development from ideation to launch, including research, requirements definition, metrics analysis, and working with project, design, engineering, QA, product marketing, and others to facilitate discovery, development, testing, and go-to-market effort.

Requirements

3-5 years experience in product management in the ad tech industry
Strong understanding of the ad tech ecosystem, including programmatic advertising, ad exchanges, demand-side platforms (DSPs), supply-side platforms (SSPs)
Strong understanding of user identification and targeting in the ad tech ecosystem, including experience with data management platforms (DMPs) and universal ID and ID graph technologies such as Liveramp, Neustar, Tapad, UID 2.0 and ID5
Strong understanding of data privacy regulations and frameworks in the ad tech industry (e.g. GDPR, CCPA, TCF, GPP)
Strong understanding of and experience with Data Clean Room technologies (e.g. Snowflake, Liveramp, Infosum)
Ability to write and validate SQL queries and to ensure data is validated
Solid technical acumen and ability to collaborate effectively with engineers and data scientists
Excellent analytical and problem-solving skills, with the ability to analyze complex data sets and draw meaningful insights
Strong communication skills, with the ability to influence and collaborate with cross-functional teams and stakeholders
Experience with agile development methodologies and tools (e.g., Scrum, JIRA)

Responsibilities

Develop and maintain a deep understanding of Kargo's overall business strategy and the broader advertising technology space and develop and execute a strategic roadmap for data products that aligns with overall business objectives and market trends in the ad tech industry.
Define product requirements and specifications, ensuring they are aligned with customer needs, business goals, and technical capabilities.
Engage and collaborate with internal stakeholders, including sales, marketing, and executive teams, to gather requirements, prioritize features, and ensure alignment with business objectives.
Stay on top of market trends, dynamics and competitor offerings to identify opportunities for product differentiation and competitive advantage.
Contribute to the product development and execution cycles at Kargo by participating in preparation of team sprints and maintenance of a healthy backlog.
Work with product marketing on go-to-market strategy and take a proactive role in the continued success of your product(s) post launch.
Support project management on a variety of concurrent projects by managing timelines and deliverables, running meetings, working through scope changes as well as taking a quantitative approach to reporting on product metrics and business KPIs.
Analyze large and complex datasets, extract actionable insights, and identify opportunities to enhance the performance and efficiency of our products.
Define KPIs and metrics to measure the success and effectiveness of our products, regularly monitor and report on performance, and make recommendations for optimization and improvement.

Stand Out From the Crowd

Upload your resume and get instant feedback on how well it matches this job.

Upload and Match Resume