Product Manager, Data Products

Viasat, Inc.•Carlsbad, CA

12d•Hybrid

About The Position

We are thrilled to announce an exciting opportunity for a Data Product Manager to join our dynamic team in Carlsbad, CA! This hybrid role offers the unique blend of working collaboratively within our Carlsbad office and the flexibility of remote work. In this pivotal role, you will architect the foundation for how we collect, store, govern, and activate customer data across our Advertising and Media/Entertainment business lines. You will serve as the central orchestrator between data engineering, legal, privacy, business partners, and analytics teams to build a comprehensive, privacy-first data ecosystem that unlocks personalization, targeting, and insights while maintaining the highest standards of compliance and user trust.

Requirements

Bachelor's degree or equivalent experience in Computer Science, Engineering, Data Science, Business, or equivalent
8+ years of product management experience, with 3+ years focused on data products, customer data platforms, data strategy, or MarTech/AdTech ecosystems
Proven track record of building and scaling first-party data capabilities in sophisticated, multi-business-line organizations
Deep understanding of data platform technologies (CDPs, data warehouses, data lakes, identity graphs)
Solid grasp of data modeling, ETL/ELT processes, API integrations, and data pipeline architectures
Knowledge of identity resolution methodologies, data enrichment strategies, and data quality management
Extensive knowledge of data privacy regulations (GDPR, CCPA/CPRA, and emerging standards)
Experience designing consent management, data subject rights workflows, and privacy governance programs
Familiarity with privacy-enhancing technologies (differential privacy, data clean rooms, secure multi-party computation)
Ability to translate business goals into data requirements and technical specifications
Experience defining data monetization strategies and measuring data product return on investment
Track record of influencing without authority and driving consensus across diverse partner groups
Outstanding written and verbal communication skills, with ability to translate technical concepts for executive and non-technical audiences
Strong analytical and problem-solving capabilities, with data-driven decision-making approach
Experience managing sophisticated, multi-quarter initiatives with multiple dependencies

Nice To Haves

Experience in Advertising, Digital Media, Entertainment, or Aviation industries.
Hands-on experience with AdTech/MarTech platforms (DMPs, CDPs, DSPs, data clean rooms).
Understanding of advertising concepts including audience targeting, attribution modeling, media mix optimization, and measurement frameworks.
Familiarity with content personalization, recommendation engines, and engagement analytics.
Knowledge of 1st/2nd/3rd/zero-party data strategies and cookie deprecation solutions.
Experience with cloud data platforms (Snowflake, BigQuery, Databricks, AWS/Azure data services).
Background in analytics tools and visualization platforms (SQL, Tableau, Looker, etc).

Responsibilities

Define and drive the end-to-end product strategy for first-party user data, including collection methodology, storage architecture, governance frameworks, and activation use cases
Establish the data roadmap that aligns with business priorities across Advertising and Media/Entertainment verticals
Identify strategic opportunities to harness first-party data for competitive advantage, revenue growth, and improved user experiences
Determine what user-level data we need to collect, where it should live, and how it should be structured for maximum utility and compliance
Define data retention policies, access controls, and security protocols in partnership with IT and information security teams
Design taxonomy and classification systems for user attributes, behaviors, and segments that serve multiple business use cases
Partner closely with legal and privacy teams to ensure compliance with global regulations (GDPR, CCPA, ePrivacy, etc.) and emerging privacy standards
Develop privacy policies, consent management frameworks, and user communication strategies
Champion privacy-by-design principles and implement privacy-enhancing technologies
Define and prioritize data use cases that drive value for Advertising (audience targeting, attribution, measurement) and Media/Entertainment (content personalization, recommendations, engagement) business lines
Translate business needs into technical requirements and data specifications
Build frameworks for audience segmentation, identity resolution, and cross-platform data integration
Drive analytics strategy to extract actionable insights from first-party data
Establish benchmarks and measurement frameworks to quantify the impact of data initiatives
Design experimentation approaches (A/B testing, incrementality studies) to optimize data-driven personalization and targeting
Collaborate with engineering and data science teams to build scalable, reliable data platforms and pipelines
Enable sales, marketing, and product teams with data capabilities, tools, and education
Communicate data strategy, progress, and insights to executive leadership and key partners