Lead Product Designer - Dallas

Better Mortgage•Irving, TX

About The Position

Better is the first AI-native mortgage and home equity finance company, revolutionizing one of the largest financial markets in the world. We make home finance radically more transparent; using AI and proprietary technology to eliminate friction from the mortgage process through our industry-leading AI platform, Tinman®, and the first voice-based AI mortgage assistant, Betsy™. Our mission is simple: make homeownership cheaper, faster and more accessible by transforming how people buy and finance homes. We’re building the future of home finance - and we’re looking for smart, driven, ambitious innovators who are ready to tackle the most impactful work of their careers. This is a senior individual contributor role with domain-level ownership and cross-functional leadership responsibilities. You will define experience strategy across complex borrower journeys, influence product direction, and raise the quality bar for UX craft across teams. You operate at both the system level and pixel level — setting vision while delivering exceptional execution. This role requires strong business acumen, systems thinking, and the ability to lead through influence in a fast-moving, highly regulated environment. A Better Opportunity Domain Ownership & Experience Strategy Own the end-to-end borrower experience across complex, multi-step workflows Define experience north stars and long-term UX strategy for your product area Proactively identify systemic friction across journeys and drive modernization efforts Structure ambiguous problem spaces into clear frameworks (customer journey maps, service blueprints, ecosystem maps, milestone modeling) Partner with Product and Engineering to shape roadmap direction based on user insights and business opportunity Resolve cross-team experience tradeoffs and ensure cohesive, borrower-first solutions AI-Native Design Practice Operate as an AI-native designer, leveraging tools such as ChatGPT, Claude, Figma AI, and other emerging technologies to accelerate research, synthesis, ideation, and production workflows Use AI to rapidly prototype flows, explore interaction patterns, and stress-test edge cases Integrate AI-assisted workflows into design processes to increase velocity without sacrificing craft Identify opportunities to embed AI meaningfully into borrower-facing experiences Discovery, Research & Business Impact Define clear problem statements tied to measurable business outcomes Frame hypotheses and validate through qualitative and quantitative research Connect user needs to core metrics such as conversion, pull-through, cycle time, and engagement Design and conduct usability testing (moderated and unmoderated) Translate research findings into actionable product decisions Own experience-level KPIs and proactively propose improvements High-Quality Execution & Systems Thinking Design scalable, multi-step workflows within regulated and compliance-heavy environments Create intuitive, data-dense dashboards and operational interfaces Design AI-assisted experiences that balance automation with user trust and transparency Deliver high-fidelity prototypes and polished UI Ensure clean, detailed engineering handoffs Lead design QA and iteration cycles to maintain execution quality Think beyond screens to end-to-end service design implications Design System & Craft Leadership Drive UX consistency across product surfaces (web and mobile) Contribute to and evolve the Unified Design System Define reusable interaction patterns and scalable components Raise the craft bar through thoughtful critique and feedback Establish best practices for workflow clarity, accessibility, and usability Cross-Functional Leadership & Influence Act as the design lead within your product domain Drive alignment during sprint planning and roadmap discussions Present strategic design decisions to senior stakeholders Influence product prioritization using research and data Mentor and support other designers through critique and collaboration Advocate for user-centered thinking across Product, Engineering, and Operations

Requirements

6-8+ years of product design experience in complex digital products
Proven experience leading large, cross-functional initiatives from discovery through launch
Experience designing regulated, transactional, or multi-step workflows
Strong systems thinking and journey-level design perspective
Demonstrated ability to connect UX decisions to business impact
High proficiency in Figma and prototyping tools
Experience working in agile product teams

Responsibilities

Own the end-to-end borrower experience across complex, multi-step workflows
Define experience north stars and long-term UX strategy for your product area
Proactively identify systemic friction across journeys and drive modernization efforts
Structure ambiguous problem spaces into clear frameworks (customer journey maps, service blueprints, ecosystem maps, milestone modeling)
Partner with Product and Engineering to shape roadmap direction based on user insights and business opportunity
Resolve cross-team experience tradeoffs and ensure cohesive, borrower-first solutions
Operate as an AI-native designer, leveraging tools such as ChatGPT, Claude, Figma AI, and other emerging technologies to accelerate research, synthesis, ideation, and production workflows
Use AI to rapidly prototype flows, explore interaction patterns, and stress-test edge cases
Integrate AI-assisted workflows into design processes to increase velocity without sacrificing craft
Identify opportunities to embed AI meaningfully into borrower-facing experiences
Define clear problem statements tied to measurable business outcomes
Frame hypotheses and validate through qualitative and quantitative research
Connect user needs to core metrics such as conversion, pull-through, cycle time, and engagement
Design and conduct usability testing (moderated and unmoderated)
Translate research findings into actionable product decisions
Own experience-level KPIs and proactively propose improvements
Design scalable, multi-step workflows within regulated and compliance-heavy environments
Create intuitive, data-dense dashboards and operational interfaces
Design AI-assisted experiences that balance automation with user trust and transparency
Deliver high-fidelity prototypes and polished UI
Ensure clean, detailed engineering handoffs
Lead design QA and iteration cycles to maintain execution quality
Think beyond screens to end-to-end service design implications
Drive UX consistency across product surfaces (web and mobile)
Contribute to and evolve the Unified Design System
Define reusable interaction patterns and scalable components
Raise the craft bar through thoughtful critique and feedback
Establish best practices for workflow clarity, accessibility, and usability
Act as the design lead within your product domain
Drive alignment during sprint planning and roadmap discussions
Present strategic design decisions to senior stakeholders
Influence product prioritization using research and data
Mentor and support other designers through critique and collaboration
Advocate for user-centered thinking across Product, Engineering, and Operations

Benefits

Day One Coverage – Your benefits begin on your first day, so you’re supported from the start
Nationwide Medical, Dental & Vision Coverage – Comprehensive plans that travel with you, wherever you are
Mental Health Support When You Need It – Immediate access to virtual therapy with licensed providers for you and your eligible dependents (ages 6+), with your first few visits covered at no cost!
Health Savings Account (HSA) – Includes an employer contribution to help you plan for healthcare expenses
Employer-Funded Dependent Care FSA – Support for childcare and/or dependent care costs
Disability & Life Insurance – Provided at no additional cost to give you added peace of mind
Flexible PTO – Time off when you need it, so you can recharge and focus on what matters most
Extra Perks & Discounts – Including pet insurance, savings programs, and more to support life beyond work

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