Lead, Paid Media Analytics

Royal Caribbean Cruises Ltd•Miami, FL

9d•Onsite

About The Position

Silversea Cruises is seeking a meticulous and enthusiastic Paid Media Lead Analyst to join our dynamic team. The ideal candidate will own the measurement, analysis, and optimization of our paid media campaigns across traditional and digital channels. You will work closely with our agencies to ensure our paid media investments are delivering maximum impact through data-driven decision-making to harness the power of paid media data to influence strategy and deliver measurable results.

Requirements

Bachelor’s degree in Marketing, Data Science, Statistics, Business, or related field.
5+ years of experience in paid media analytics, digital marketing analytics, or media planning.
Strong proficiency with paid media platforms (Google Ads, Facebook Business Manager, programmatic platforms).
Expertise in analytics tools such as Google Analytics, Tableau, Power BI, and Excel.
Solid understanding of attribution models, conversion tracking, and multi-channel attribution.
Strong analytical and problem-solving skills with the ability to translate data into actionable insights.
Excellent communication skills for stakeholder presentations and strategic discussions.
Team Player: Ability to work collaboratively in a fast-paced, team-oriented environment.
Organization: Exceptional organizational and multitasking abilities.

Responsibilities

Continuously monitor media / advertising campaign performance including campaign structure, media selection, and creative performance. Leverage findings and reporting to optimize media.
Develop and implement analytical frameworks to evaluate paid media campaign performance across multiple channels.
Lead the measurement of KPIs, conversion tracking, and attribution models to accurately assess campaign success.
Collaborate with media agencies to provide insights that inform campaign strategy, targeting, and budget allocation.
Liaise with other marketing analysts (e.g., eCommerce, customer marketing) to understand the interdependencies and overall impact of various initiatives.
Utilize tools such as Google Analytics, Power BI, and platform-specific dashboards to create comprehensive reports.
Conduct deep-dive analyses to identify trends, opportunities for optimization, and areas of underperformance.
Serve as technical lead in the following: media tagging, tracking, creative dynamic data feeds. Connect with eComm teams to determine appropriate tagging structure.
Support A/B testing and experimentation efforts to improve creative, audience targeting, and bid strategies.
Stay current with industry trends, new features, and best practices in paid media and analytics tools.
Present findings and strategic recommendations clearly to stakeholders and senior leadership.