Paid Media Growth Lead

JOHNSON HEALTH TECH TRADING INC•Village of Cottage Grove, WI

just now

About The Position

The Paid Media Growth Lead owns and scales DTC paid media performance across North America, with accountability for efficient growth, media channel strategy, and continuous optimization across channels. This role is for a paid media expert who understands how channels, creative, and spend work together to drive growth. They turn performance data into clear direction, priorities, and actions to guide agency partners and internal teams while staying close enough to execution to ensure performance improves over time.

Requirements

5+ years of experience in performance or growth marketing, including ownership of large-scale national paid media budgets across multiple channels
Bachelor’s degree preferred; equivalent experience considered.

Responsibilities

Own paid media performance across North America, with accountability for growth, efficiency, and learning
Lead media strategy and investment planning across channels and the full funnel
Set clear direction and priorities for agency partners to drive strong execution
Develop and maintain a testing and experimentation roadmap to continuously improve media effectiveness
Translate performance insights into recommendations for media allocation, creative direction, and optimization
Partner with analytics to ensure measurement frameworks support decision-making and scale
Align media plans with product launches, promotional calendars, and inventory considerations
Communicate pacing, performance, and insights to senior stakeholders
Build and refine processes, tools, and ways of working that enable the team and agencies to scale efficiently
Identify opportunities to improve performance through automation, new platforms, or operating model changes
Other projects as assigned