Lead Nurturing Specialist

Gordon Conwell Theological Seminary • South Hamilton, MA

62d

About The Position

The Lead Nurturing Specialist is a strategic, organized, and collaborative professional who supports the Marketing and Communications Office (MarCom) in engaging prospective students throughout the admissions funnel. Under the supervision of the Senior Director of Marketing and Communications, and in close collaboration with the Admissions team, the Lead Nurturing Specialist manages automated communications, event invitations, and curated content—particularly leveraging seminary subject-matter expertise. By keeping prospects engaged and moving through the pipeline, this role helps increase conversions while allowing recruiters to focus on personally connecting with the warmest leads.

Requirements

• Organizational Skills: Highly organized and able to attend to detailed work. Must have the ability to manage the full scope of multiple campaigns and timelines simultaneously.
• Communication Skills: Strong eye for visual composition, brand consistency, and effective messaging. Must have the excellent written and verbal communication skills.
• Collaboration: Ability to work independently and collaboratively across teams and departments. Commitment to building a respectful, inclusive environment in the program and demonstrated ability to collaborate and serve in a team environment.
• Creative & Technical Knowledge: Creative mindset for producing engaging digital content and repurposing subject-matter expert materials. Familiarity with Canva and/or Adobe Creative Cloud is desired, but design expertise is not required. Competency in Microsoft Office Suite and comfortable learning and utilizing new software applications and digital tools.
• As representatives of Gordon-Conwell Theological Seminary, all employees should be Christians willing to respect our Statement of Faith and affirm our Community Life Statement.
• Bachelor’s degree in Marketing, Communications, or commensurate experience.
• 2+ years of hands-on experience with HubSpot, Salesforce, or similar CRMs, demonstrating strong proficiency.
• Experience in lead nurturing, content marketing, or sales with the ability to segment audiences, design automated campaigns, track engagement metrics, and leverage AI tools.

Nice To Haves

• Familiarity with higher education admissions or enrollment processes is desired.
• Familiarity with Canva and/or Adobe Creative Cloud is desired, but design expertise is not required.

Responsibilities

• Develop and execute lead-nurturing strategies under the direction of the Marketing and Communications (MarCom) Office, in close collaboration with the Admissions team. Create multi-channel communication touchpoints (email, SMS, events, and digital engagement) to maximize qualified leads and conversions.
• Design, implement, and optimize automated communication workflows through the CRM (HubSpot) to supplement the work of Admissions recruiters, helping to segment leads by source, stage in the funnel, and program interest. Regularly analyze performance metrics (open, click-through, and conversion rates) to refine and improve engagement.
• Repurpose existing seminary intellectual property (lectures, chapel talks, faculty insights, and blog posts) into accessible and engaging resources like themed series, nurture sequences, or downloadable content for prospective students.
• Create and curate admissions-focused content such as digital guides, student and alumni spotlights, videos, and short-form stories that highlight the seminary experience and reflect the institution’s theological and academic distinctives.
• Send timely, segmented communications that address common questions, highlight upcoming deadlines or events, and provide relevant next steps to maintain engagement and move inquiries through the admissions funnel. Notify prospective students of events in their area and online—such as open houses, webinars, or campus visits—to maintain engagement and encourage conversion.
• Monitor CRM (HubSpot) data integrity and campaign performance at the top of the funnel, ensuring active leads remain engaged. Assist MarCom in reviewing and analyzing HubSpot lead data across the full funnel to identify trends, bottlenecks, and opportunities for improved conversions.
• Collaborate with the Admissions team to align messaging, share performance insights, and strengthen the connection between marketing automation and recruiter follow-up.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level