Lead Nurture Strategist

Principal Financial Group

1d • $104,400 - $150,000 • Remote

About The Position

Do you have a passion for storytelling and creating best in class marketing strategy? As a Lead Nurture Strategist on our B2C Segment Marketing Team, you will play a pivotal role in developing and activating an education content strategy serving our individual participant investment planning and products. You’ll deliver content across media to engage, educate and retain our target audience. Your primary goal will be to build a comprehensive content strategy that drives engagement, education and grows participant confidence in their unique financial journey, while ultimately contributing to the company's growth and success through strategic content initiatives.

Requirements

• Bachelors degree or equivalent experience.
• 6+ years of experience in content marketing, preferably in a B2C environment.
• 4+ years of experience in marketing strategy within managed services in the Financial Services and/or Fintech industry, with demonstrated experience supporting financial education content strategies for wealth management, personal investing, or financial advice offerings.
• Advanced knowledge of multi-channel content marketing including social platforms, video distribution, podcast distribution and search optimization.
• Project and time management skills required for working within a fast-paced, nuanced business; must be able to juggle multiple projects and timelines at once.
• Excellent communication and collaboration skills.
• Solid strategic and critical thinking skills.
• Strong analytical skills and familiarity with content analytics tools.

Nice To Haves

• Experience with content management systems (CMS) and marketing automation platforms is a plus.

Responsibilities

• Develop and implement long-term education strategies in line with individual participant personal investment marketing objectives. Identify target audience personas, content themes, and journey-specific content support. Establish consistent content themes across audiences and broaden activation strategies to all relevant media.
• Collaborate with internal and external resources to produce high-quality, engaging content in various formats. This includes articles, infographics, webinars, videos, podcasts, and social media posts. Identify partnership opportunities with content creators or featured presenters for speaking engagements.
• Apply content to multiple distribution channels to enhance content reach and visibility. This includes email newsletters, webinars, video and podcast distribution, social media platforms, and focused SEO initiatives. Use creative thinking to identify new opportunities for content distribution.
• Execute educational marketing journeys. Ensure all content is optimized for Conversion Rate Optimization (CRO), resonates with the target audience and meets brand expectations and strategic goals.
• Regularly analyze and report on content marketing performance using relevant metrics and analytics tools. Use insights to refine strategies, optimize content, and drive continuous improvement.
• Collaborate closely with the participant education content team and cross-functional teams, including marketing, communications, sales, product development, and the Principal.com product owners.
• Stay informed about industry trends, competitor activities, and new technologies to inform content strategies and maintain a competitive edge.

Benefits

• Flexible Time Off (FTO) is provided to salaried (exempt) employees and provides the opportunity to take time away from the office with pay for vacation, personal or short-term illness. Employees don’t accrue a bank of time off under FTO and there is no set number of days provided.
• Pension Eligible
• Investment Code of Ethics
• comprehensive, competitive benefit offerings crafted to protect their physical, financial, and social well-being

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees