Lead Marketing Specialist

University of Maryland, Baltimore•Baltimore, MD

5d•$81,000 - $90,000

About The Position

The University of Maryland School of Medicine (UMSOM), Department of Medicine - Administration Division, is currently recruiting a Lead Marketing Specialist. Benefits (Exempt Regular): UMB offers a comprehensive benefits package that prioritizes wellness, work/life balance, and professional development, along with additional exciting perks that employees can take advantage of. This position participates in a retirement program (pension or optional retirement plan/ORP) that must be selected and is effective on your date of hire. Exempt regular staff receive a generous PAID leave package that includes over 4 weeks of vacation accrued each year, 15 paid holidays, 3 personal leave, unlimited accrual of sick time, and comprehensive health insurance; professional learning and development programs; tuition remission for employees and their dependents at any University System of Maryland school; and flexible work schedules and teleworking options (if applicable per job). UMB is a public university and constituent institution of the University System of Maryland. All employees are expected to work primarily physically within the State of Maryland. Primary Duties: Lead vision, leadership, and counsel for UMB's communications and marketing efforts, including overseeing an integrated communications plan for multiple projects. Facilitate operations within the marketing function to ensure projects specifications and defined outcomes are met. Identify needs and develop communication strategies with marketing specifications including defined outcomes and deadlines. Lead strategic planning for UMB's marketing campaigns such as core values, sustainability, and campus resources. Works collaboratively with media team, digital marketing, and web communications to develop comprehensive communications and marketing approach. Formulate, create, and manage marketing strategies, plans, and program content by conducting market research and identifying strategic communications opportunities with internal and external partners. Prepare University press releases and marketing information for media and communication distribution. Produce informational items such as brochures, direct mail, and advertising to promote the school or University's facilities and services. Research and creates novel approaches to building business such as special events, media outlets, special services, or incentives. Lead communications and logistics for special events. Providing regular updates on upcoming events and research, content ideas for the magazine and for social media sharing to the School's communications team. Generates proposals, contracts, and other documents to secure business. Negotiates terms and conditions with some latitude. Developing benchmark criteria to track and evaluate the effectiveness of the UMB's communications strategies on a regular basis. Maintains a database or other records of projects. Develop relationships and maintains contact with various media outlets. Engage with key media outlets, both proactively and reactively. Performs other duties as assigned.

Requirements

Bachelor's degree required. Degree in marketing, advertising, communications, journalism, or related field of study is preferred.
Five (5) years of experience in marketing, public relations, communications, media, public, or client relations.
Knowledge of position requirements.
Knowledge of all applicable requirements, regulations, and laws.
Skill in effective use of applicable technology/systems.
Ability to effectively communicate both verbal and written thoughts, ideas, and facts.
Ability to work cooperatively with others and independently.
Ability to demonstrate, understand, apply, and adhere to the UMB Core Values of Respect and Integrity, Well-being and Sustainability, Equity and Justice, and Innovation and Discovery.

Responsibilities

Lead vision, leadership, and counsel for UMB's communications and marketing efforts, including overseeing an integrated communications plan for multiple projects.
Facilitate operations within the marketing function to ensure projects specifications and defined outcomes are met.
Identify needs and develop communication strategies with marketing specifications including defined outcomes and deadlines.
Lead strategic planning for UMB's marketing campaigns such as core values, sustainability, and campus resources.
Works collaboratively with media team, digital marketing, and web communications to develop comprehensive communications and marketing approach.
Formulate, create, and manage marketing strategies, plans, and program content by conducting market research and identifying strategic communications opportunities with internal and external partners.
Prepare University press releases and marketing information for media and communication distribution.
Produce informational items such as brochures, direct mail, and advertising to promote the school or University's facilities and services.
Research and creates novel approaches to building business such as special events, media outlets, special services, or incentives.
Lead communications and logistics for special events.
Providing regular updates on upcoming events and research, content ideas for the magazine and for social media sharing to the School's communications team.
Generates proposals, contracts, and other documents to secure business.
Negotiates terms and conditions with some latitude.
Developing benchmark criteria to track and evaluate the effectiveness of the UMB's communications strategies on a regular basis.
Maintains a database or other records of projects.
Develop relationships and maintains contact with various media outlets.
Engage with key media outlets, both proactively and reactively.
Performs other duties as assigned.

Benefits

UMB offers a comprehensive benefits package that prioritizes wellness, work/life balance, and professional development, along with additional exciting perks that employees can take advantage of.
This position participates in a retirement program (pension or optional retirement plan/ORP) that must be selected and is effective on your date of hire.
Exempt regular staff receive a generous PAID leave package that includes over 4 weeks of vacation accrued each year, 15 paid holidays, 3 personal leave, unlimited accrual of sick time, and comprehensive health insurance
professional learning and development programs
tuition remission for employees and their dependents at any University System of Maryland school
flexible work schedules and teleworking options (if applicable per job)

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