Lead, Marketing Performance Analytics & Revenue Operations
About The Position
The Marketing Analytics Lead is a hands‑on analytics professional responsible for driving insights across our B2B marketing organization. This role helps the business understand how marketing contributes to revenue and identifies opportunities to accelerate growth across channels, audiences, and the full marketing funnel. In this role, you will lead your own analytics workstream or mini‑project—such as building segmentation models, analyzing paid media performance, evaluating event impact, or supporting attribution systems. Your insights will directly support marketing channel owners and drive efficiency and ROI. The Marketing Analytics Lead will collaborate closely with marketing teams to deliver recommendations, build dashboards, automate insights, and support data‑driven decision‑making. You will ensure data accuracy and consistency across CRM systems, marketing platforms, and data warehouses, while also partnering with operations and engineering teams to improve data flows and data models. You will present findings to peers and immediate leadership, clearly explaining insights and the rationale behind recommendations. This role may also mentor junior analysts on tools, techniques, and analytical best practices. We are looking for someone who is coachable, eager to grow, collaborative, and a strong team player who helps elevate the entire group.
Requirements
- Bachelor’s or Master’s degree in Analytics, Data Science, Business, Economics, or equivalent professional experience
- 2+ years of experience in B2B marketing analytics, business intelligence, or revenue analytics
- Proficiency in SQL, Power BI, and Excel (required)
- Experience with CRM, Marketing, and Sales Platforms (e.g., Salesforce, Marketo, CJA, Atlas)
- Ability to identify gaps, propose solutions, and drive new analytical methods or workflows
- Strong communication and data storytelling skills
- Familiar with leveraging AI to automate code writing
- Strong analytical and quantitative problem‑solving
- Ability to independently lead a workstream or mini‑project end-to-end
- Skilled at translating data into clear, actionable business recommendations
- Ability to influence peers and cross‑functional stakeholders
- High attention to data accuracy, structure, and consistency
- Curiosity, initiative, and a commitment to driving measurable business impact
- Excellent teamwork, communication, and collaboration skills
- Coachable, receptive to feedback, and enthusiastic about professional growth
Responsibilities
- Driving insights across our B2B marketing organization.
- Helping the business understand how marketing contributes to revenue.
- Identifying opportunities to accelerate growth across channels, audiences, and the full marketing funnel.
- Leading your own analytics workstream or mini‑project—such as building segmentation models, analyzing paid media performance, evaluating event impact, or supporting attribution systems.
- Supporting marketing channel owners and drive efficiency and ROI.
- Collaborating closely with marketing teams to deliver recommendations, build dashboards, automate insights, and support data‑driven decision-making.
- Ensuring data accuracy and consistency across CRM systems, marketing platforms, and data warehouses.
- Partnering with operations and engineering teams to improve data flows and data models.
- Presenting findings to peers and immediate leadership, clearly explaining insights and the rationale behind recommendations.
- Mentoring junior analysts on tools, techniques, and analytical best practices.
Benefits
- comprehensive benefits package which includes medical and dental coverage, disability, retirement benefits, paid leave, and paid time off
- employee learning programs give you access to the best learning in the industry to receive certifications, including Microsoft, Google, Amazon, Skillsoft, and many more.
- company-wide volunteering and giving platform, you can donate, start fundraisers, volunteer, and search over 2 million non-profit organizations.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
5,001-10,000 employees
