Lead Marketing Consultant: Brand Marketing Paid Media & Go-To-Market

Wells Fargo Bank•Irving, TX

1d•Hybrid

About The Position

Wells Fargo is seeking a Lead Marketing Consultant ( Brand Marketing Paid Media & Go-To-Market Lead) to own the development and execution of Paid Media strategies for the Brand Management & Sponsorships organization within Public Affairs. This role represents a unique blend of specialized expertise across Paid Media and Go-To-Market (GTM) - requiring deep knowledge, precision, and cross-functional coordination to successfully support and scale diverse, high-impact campaigns. In this role, you will: Lead Paid Media & GTM Integration: Bridge Go-To-Market strategy and Paid Media execution, ensuring alignment across creative, media, and campaign teams. Develop and Optimize Media Strategies: Plan, optimize, and execute media strategies across all channels (video, audio, digital) to drive KPIs and deliver annual goals. Provide Leadership & Mentorship: Act as media and GTM expert, guiding and developing team members and fostering collaboration across a matrixed organization. Manage Creative & Media Workflow: Oversee creative approvals, rotations, handoffs, and content workflows to ensure campaign readiness and brand consistency. Execute Paid Media Campaigns: Own end-to-end execution including targeting, billing, trafficking, and performance tracking across multiple platforms and vendors. Ensure Compliance & Risk Management: Own RCSA (Risk and Control Self-Assessment), audit documentation, and business resiliency processes, ensuring continuity and precision. Partner Across Functions: Collaborate with Brand Marketing, Sponsorship, Public Affairs, Paid Media COE and external partners (e.g., OMD, Google) to ensure smooth coordination and execution. Strategic Oversight of Campaigns: Lead at least 7 distinct campaigns beyond major brand initiatives, managing high volume and strategic importance. Analyze & Report Performance: Review analytics to refine media tactics, optimize campaigns, and provide ongoing performance updates to senior leadership. Manage Paid Media Budget: Allocate and track budget for marketing initiatives, ensuring efficiency and ROI.

Requirements

5+ years of Marketing, Digital Marketing, Digital Platforms (i.e. Mobile or Social Media) experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

Nice To Haves

Proven experience leading integrated paid media and GTM strategies across video (OTV, ATV, CTV, Online Video), audio, and digital channels.
Expertise in driving customer behaviors through effective media and GTM strategies.
Strong leadership skills with ability to influence broadly across a matrixed organization and drive results with urgency.
Prior experience managing cross-functional teams, including internal and external (agency) partners.
Ability to navigate complex workflows and compliance processes (RCSA, audit, resiliency).
Exceptional presentation skills, including with senior/C-suite leadership.
Familiarity with creative workflow management (approvals, rotations, DAM handoffs) and campaign execution processes.
Strong analytical skills for optimization and reporting

Responsibilities

Lead Paid Media & GTM Integration: Bridge Go-To-Market strategy and Paid Media execution, ensuring alignment across creative, media, and campaign teams.
Develop and Optimize Media Strategies: Plan, optimize, and execute media strategies across all channels (video, audio, digital) to drive KPIs and deliver annual goals.
Provide Leadership & Mentorship: Act as media and GTM expert, guiding and developing team members and fostering collaboration across a matrixed organization.
Manage Creative & Media Workflow: Oversee creative approvals, rotations, handoffs, and content workflows to ensure campaign readiness and brand consistency.
Execute Paid Media Campaigns: Own end-to-end execution including targeting, billing, trafficking, and performance tracking across multiple platforms and vendors.
Ensure Compliance & Risk Management: Own RCSA (Risk and Control Self-Assessment), audit documentation, and business resiliency processes, ensuring continuity and precision.
Partner Across Functions: Collaborate with Brand Marketing, Sponsorship, Public Affairs, Paid Media COE and external partners (e.g., OMD, Google) to ensure smooth coordination and execution.
Strategic Oversight of Campaigns: Lead at least 7 distinct campaigns beyond major brand initiatives, managing high volume and strategic importance.
Analyze & Report Performance: Review analytics to refine media tactics, optimize campaigns, and provide ongoing performance updates to senior leadership.
Manage Paid Media Budget: Allocate and track budget for marketing initiatives, ensuring efficiency and ROI.