Go-to-Market Lead

Cedar•Austin, TX

22d

About The Position

Help reinvent how housing gets designed, permitted, and built in America. Cedar is building the operating system for urban housing delivery. We combine architectural expertise with software, automation, and data systems to dramatically accelerate how projects move from land acquisition to approved designs and construction. The result: faster timelines, higher quality, lower risk, and more housing in the cities that need it most. Our team blends architects, engineers, and product builders. We design real buildings — and we build the software systems that make great architecture scalable. Cedar is looking for a Go-to-Market Lead to help operationalize and scale how we bring our product to developers as we expand into new cities. You’ll be responsible for taking an existing GTM playbook, standardizing how we execute it, and deploying it consistently across markets. This role sits at the intersection of sales enablement, content, and strategy, with ownership over how Cedar shows up to developers — from first touch through ongoing engagement. You’ll work closely with the founders, product, and delivery teams to ensure our positioning stays grounded in real capabilities and real outcomes, and that our GTM motion is repeatable as we grow.

Requirements

Experience executing or scaling GTM, growth, or go-to-market programs for a complex product or service
Strong written and verbal communicator with credibility and clarity
Analytical mindset with good judgment and prioritization
Confidence working directly with founders and senior stakeholders in fast-moving environments

Nice To Haves

Experience in real estate development, construction, architecture, or urban policy
Familiarity with market-by-market or city-by-city expansion

Responsibilities

Operationalize and deploy Cedar’s city-level GTM playbook across new markets
Standardize sales materials, messaging, and processes to support repeatable execution
Support market entry and early deal motion alongside founders and delivery teams
Own developer-facing communications, including: Cedar’s newsletter Market insights and educational content for developers Thought leadership grounded in real projects and data
Build and manage top-of-funnel lead generation programs for new and existing markets
Ensure consistent positioning across sales, marketing, and partnerships
Capture market learnings and feed them back into product and strategy
Build lightweight systems and reporting to track funnel health and GTM performance