Lead Marketing Consultant

KeyBank • Cleveland, OH

10d • $79,000 - $146,000 • Hybrid

About The Position

As a key member of the Commercial Product Marketing and Field Readiness Team, the Lead Marketing Consultant plays an essential role in executing how KeyBank Commercial brings its lending and payments solutions to market—and how our field teams are equipped to deliver them effectively. This role partners closely with Product, Business Development (BD), and Corporate Center Marketing to implement go-to-market strategies, develop product positioning, and create enablement tools that empower relationship teams to deliver client value and deepen relationships. The ideal candidate is highly organized, detail-oriented, and thrives in a fast-paced environment. This role requires someone who can take ownership and deliver flawlessly on commitments—while demonstrating accountability for outcomes and proactive communication with stakeholders.

Requirements

• Bachelor’s degree in Marketing, Business, Finance, or related field.
• 3–5 years of experience in product marketing, enablement, or training within commercial banking, fintech, or related industry.
• Strong understanding of B2B financial solutions, including commercial lending, treasury management, payments ecosystems, and digital platforms.
• Exceptional organizational skills: Managing multiple workstreams, prioritize effectively, and deliver on time with accuracy.
• Project management skills: Managing marketing projects end-to-end, including ideation, design, execution, approval, promotion, and performance tracking.
• Proven ability to execute: Comfortable taking ownership and driving tasks to completion in a fast-paced environment.
• High level of accountability: Takes responsibility for commitments, communicates proactively, and ensures flawless execution.
• Excellent communication and storytelling skills: Ability to translate complex offerings into clear, client-focused narratives.
• Meticulous attention to detail and commitment to quality.
• Proficiency in tools such as Salesforce, learning management systems, or content enablement platforms.
• Cross-Functional Collaboration: Experienced in working across teams to align goals and deliver cohesive marketing initiatives, engaging strong interpersonal skills and a “can-do” attitude.

Responsibilities

• Go-to-Market Execution: Drive execution of internal readiness and communication strategies for new and enhanced commercial lending, treasury management, and payments products, including digital platforms like KeyNav and KBBO.
• Product Positioning & Messaging: Develop client-centric narratives that differentiate KeyBank’s solutions and reflect market trends and client needs. Maintaining an up-to-date understanding of products, and its client base to implement effective marketing programs.
• Field Readiness & Enablement: Create and maintain scalable enablement tools—pitch decks, sell sheets, videos, quick reference guides, talking points, and “meeting-in-a-box” toolkits. Coordinate logistics and deliver product training programs to ensure field teams are equipped to identify opportunities and articulate value.
• Project Management & Accountability: Manage marketing projects from beginning to end, working cross functionally to include ideation, design, execution, approval, promotion and performance. Maintain clear documentation, track progress, and proactively communicate status updates. Own commitments end-to-end and take responsibility for delivering results without escalation. Managing a content calendar and scheduling appropriate timelines and deadlines.
• Marketing Collaboration: Work with Corporate Center Marketing to support multi-channel campaigns (paid, earned, social, owned) that drive brand awareness and client engagement.
• Market Insights & Reporting: Compile market research, client feedback, and performance metrics to inform product positioning and optimize go-to-market strategies.

Benefits

• This position is eligible to earn a base salary in the range of $79,000.00 - $146,000.00 annually.
• Compensation for this role also includes eligibility for incentive compensation subject to individual and company performance.
• Please click here for a list of benefits for which this position is eligible.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees