Lead Market Research Senior Analyst

Advantage Sales & Marketing dba Advantage Solutions • Boise, ID

2d • Onsite

About The Position

Market Research Senior Analyst The Lead Market Research Senior Analyst is a senior-level individual contributor responsible for delivering actionable insights that drive growth for our clients and business partners. In this role, you will design and execute both qualitative and quantitative research projects, uncovering trends and opportunities across consumers, competitors, advertising, economic conditions, distribution, and other factors that influence brand performance. You will be hands-on in developing methodologies, managing research processes, and synthesizing data into clear, strategic recommendations. Advantage Solutions sets itself apart through the flexibility and expertise of our Analytics team—join us and help shape the insights that guide business decisions. Responsibilities The Company is one of North America’s leading sales and marketing agencies specializing in outsourced sales, merchandising, category management, and marketing services to manufacturers, suppliers, and producers of food products and consumer packaged goods. The Company services a variety of trade channels including grocery, mass merchandise, specialty, convenience, drug, dollar, club, hardware, consumer electronics, and home centers. We bridge the gap between manufacturers and retailers, providing consumers access to the best products available in the marketplace today.

Requirements

• Bachelor’s degree in Market Research, Business, Statistics, Economics, or related field.
• 5–7 years of experience in market research or consumer insights, with a proven track record of managing projects independently.
• Expertise in both qualitative and quantitative research methods.
• Strong proficiency with survey platforms (e.g. Qualtrics) and experience managing sample providers.
• Advanced analytical skills with the ability to synthesize data into meaningful insights.
• Excellent communication skills, with experience presenting findings to clients and business partners.
• Ability to manage multiple projects simultaneously in a fast-paced environment.
• 6–8 years experience in relevant field (Syndicated Data and Category Management experience preferred)
• Intellectually curious, eager to problem solve, and a quick learner
• Well-organized and strong attention to detail and accuracy
• Demonstrated ability to work with large datasets; appetite for numbers and analytics
• Deep experience with application of shopper panel data and geodemographic data sets
• Ability to work independently in a fast-paced environment
• Ability to work effectively and collaboratively as part of a team
• Ability to confidently work with client, customer, and internal leadership
• Demonstrated ability to effectively prioritize business requests
• Creativity with a passion for building visually compelling presentations
• Good communication – written and oral – skills and strong interpersonal skills
• Strong work ethic and desire to succeed
• Demonstrated forward-looking, strategic thinking ability
• Proven analytical skills with the ability to interpret data, problem solve, and translate into action-oriented recommendations and directions
• Ability to lead a client through a customer-driven, shopper-based strategic category plan
• Demonstrated consulting and influence skills with retailers, clients, and direct reports
• Incorporates all available data sources (POS, scan, panel, shopper, demographic, shopper) into a comprehensive solution
• Proficient in office productivity software

Nice To Haves

• CPG Category Management experience is a plus.

Responsibilities

• Design and implement research methodologies for market research projects across diverse industries.
• Conduct primary and secondary research leveraging multiple data sources to uncover shopper insights and market trends.
• Develop and manage research instruments including surveys, opinion polls, and questionnaires.
• Execute end-to-end research processes: survey design, writing, data collection, data cleaning, analysis, and reporting.
• Translate complex data into clear, actionable insights and recommendations for clients and internal stakeholders.
• Partner with sample providers and manage research platforms such as Qualtrics.
• Deliver insights through client and enterprise shopper studies, supporting both tactical and strategic decision-making.
• Collaborate cross-functionally with analytics, marketing, and client teams to ensure research aligns with business needs.
• Leverages and organizes data for insight driven analytics in support of new item initiatives and assortment opportunities
• Develops promotion and merchandising recommendations
• Expert in insights best practices with the ability to identify evolving needs and actively develop solutions
• Works independently with minimal supervision to solve complex problems
• Proactively identifies and is responsible for making improvements to team processes enhancing the quality of deliverables across the team; viewed as a go-to resource, having a specialty within a system or process
• Interacts with client partner senior leadership to develop longer term brand strategies
• Has established relationships and collaborates with team members
• Independently manages a varying number of clients with mostly complex categories, relationships, and business requests
• Engages in the ongoing business planning process for each assigned client, focusing on shopper-based strategies and initiatives
• Ensures that strategies and deliverables are aligned with clients’ goals and expectations
• Actively identifies opportunities for upselling and cross-selling
• Anticipates business needs by proactively identifying challenges and opportunities
• Creates insight driven presentations with actionable tactics and strategies
• Proficient in secondary data sources and uses them to develop presentation depth
• Develops creative presentations with an eye toward storytelling, focused on flow, visualizations, headlines, and using branding guidelines
• Proactively conducts secondary research to find answers and share solutions with clients and peers
• Actively participates in team building and best practice sharing to increase team effectiveness
• Mentors and coaches new team members

Benefits

• Opportunity to lead high-impact research initiatives for top brands as a senior-level contributor.
• Collaborative, innovative team environment within Advantage Solutions.
• Professional growth and development through exposure to diverse industries and methodologies.
• Competitive compensation and benefits package.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees