Lead Integrated Marketing Manager

Chamberlain Group • Oak Brook, IL

7d

About The Position

Chamberlain Group (CG) is a global leader in intelligent access and Blackstone portfolio company. Powered by our myQ technology, we make access simple and secure for millions of homeowners, businesses, and communities worldwide. Our flagship brands, LiftMaster® and Chamberlain® , are found in 51+ million homes, and 14 million+ people rely on the myQ® app daily.

Requirements

• Bachelor’s degree in Marketing, Business, or related field
• 5+ years of experience in product marketing, integrated marketing, or channel marketing working in a matrix organization
• Proven success in owning and exceeding customer acquisition and/or upsell goals
• Strong understanding of marketing frameworks and experience leading multi-channel strategies (web, social, video, and print).
• Proven ability to leverage data and analytics to set strategies, execute campaigns, and measure impact

Responsibilities

• Partner with Product and GTM teams to develop shared go-to-market plan assigned area of the business
• Support development and lead execution of annual marketing planning, execution and measurement for assigned area of business.
• Manage marketing project timelines and follow up with marketing team members, other departments, and agency partners to ensure deadlines are met.
• partner with Market Research team (both direct customer and end user groups) to understand customer needs, segment the market and establish buyer insight and buyer’s journey, and identifying what opportunities, challenges and dynamics exist for the organization and its individual products
• Lead end user marketing for assigned product category with a focus on driving demand
• Define and guide the marketing strategy and execution of product launches, promotions, messaging and content to deliver value to the market for the assigned set of products throughout their lifecycles
• Manage voice of the customer (VoC) initiatives and programs, for both direct customer and end user groups
• Assist field sales teams to effectively sell value through solution selling.
• Enable direct and indirect (partner) sales teams to foster customer loyalty, satisfaction, retention and growth through customer marketing and advocacy
• Collaborate with channel marketing to ensure assigned products are adequately represented in channel marketing calendars.

Benefits

• comprehensive benefits package
• 401k contribution
• participation in a short-term incentive plan

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 251-500 employees