Lead, Corporate Communications

Under Armour • Baltimore, MD

53d • Hybrid

About The Position

Under Armour is seeking a sharp, culturally savvy Communications Lead to fuel our story by uncovering strategic PR opportunities, monitoring and maximizing cultural trends to drive our company storytelling, and leading our external communications strategy. This role will sit at the intersection of insight and execution by highlighting our award-winning work, amplifying executive voices, and identifying risks and opportunities to protect and elevate our brand. This teammate will own and operate Under Armour's external communications engine by driving speaker submissions, award nominations, and strategic timing for key communications moments. They will develop editorial calendars for editorial and social channels and collaborate across internal comms, brand comms, and creative services to ensure our storytelling is always culturally relevant and future-ready. If you're plugged in to culture and trends, digital native, and an opportunity-spotter who loves creative and executive storytelling, this is the role for you.

Requirements

• Bachelor's degree with typically 6-8 years of relevant experience or Master's degree with typically 4 years of relevant experience or typically 10 years of relevant work experience without degree.
• Skilled in editorial planning, project management, and meeting tight deadlines.
• Experienced in data-driven, culturally relevant storytelling, sentiment analysis, and media performance tracking.
• Strong writing and editing abilities with a focus on relevance and audience engagement.
• Proficient in executive communications strategies, including speechwriting, building narratives, and managing press relationships.
• Experience working with press, shaping narratives, managing rapid response, and social media monitoring.
• Passionate about sports, digital culture, and impactful storytelling that inspires.

Responsibilities

• Spot the Signal: Monitor trends, competitors, sentiment, and cultural moments to surface emerging opportunities and identify risks for UA's communications strategy.
• Drive the Editorial Calendar: Lead the planning, coordination, and publishing cadence of the global communications team's editorial calendar including awards, speaking engagements, social content, and milestone moments.
• Run @UAComms: Collaborate with the brand and internal comms teams to develop a strategy for Under Armour Communication's social handles to amplify leadership, innovation, and corporate initiatives for internal and external visibility.
• Elevate the Work: Identify cultural moments and maximize partnership opportunities; Lead the submissions process for corporate and brand awards across product, purpose, people, and innovation; partner with teams to identify and develop compelling stories and key moments where UA can show up and show out.
• Fuel Executive Visibility: Identify and manage strategic speaking platforms for executives and leaders, supporting profile-building aligned to brand values and business goals.
• Connect the Dots: Collaborate across brand, internal, executive, and creative comms to ensure storytelling is data-driven, strategic, and high impact.
• Operational Glue: Be the connective tissue across comms workstreams, ensuring deadlines are met and opportunities are capitalized on with discipline and creativity

Benefits

• Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community
• Under Armour Merchandise Discounts
• Competitive 401(k) plan matching
• Maternity and Parental Leave for eligible and FMLA-eligible teammates
• Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Apparel Manufacturing
• Number of Employees: 5,001-10,000 employees