Lead Copywriter, Organic Content

Hims & Hers • Brooklyn, NY

13d • Hybrid

About The Position

We’re looking for a bold, creative, and culturally tuned-in Lead Organic Content Copywriter to join our New York City team. You’ll shape how millions experience the Hims & Hers brand through storytelling, from scroll-stopping social content to thoughtful, video-driven narratives. This is a hands-on, highly collaborative role that blends brand strategy with creative execution. You’ll lead our Organic Copy team and develop the voice, scripts, and stories powering our organic YouTube presence, social channels, app, and blog. This individual will work closely with many cross-departmental stakeholders in Marketing, SEO, and Content Strategy. If you love pairing insight with imagination, and can turn healthcare topics into binge-worthy content — this role is for you. You are required to work from the New York City Studio as needed for projects. This may be a few times per month.

Requirements

• 10+ years experience in copywriting, including digital media
• Youtube content, scripting experience is required
• Extensive knowledge of the video production process from a copywriting perspective (pre-production, production, post-production, and delivery)
• Experience leading teams and supporting individuals develop in their professional careers
• A strong ability to think narratively, concepting and building creative with a sharp eye and ear
• Ability to deliver on strategic initiatives while championing brand voice, tone, and direction
• Experience collaborating with designers, editors, art directors, animators, producers, and other creative partners
• Ability to drive experimentation focused on conversion and engagement
• Experience using insights and strategic thinking to influence stakeholders
• Ability to communicate the benefits of marketing strategies to business audiences of all levels
• Experience driving multiple projects in a fast-paced environment
• Eagerness to be hands-on and proactive

Nice To Haves

• In-depth understanding of the healthcare, wellness, or CPG industry a plus

Responsibilities

• Own the voice behind our organic content ecosystem from YouTube videos to blog stories to social captions crafting copy that’s human, witty, and unmistakably Hims & Hers.
• Concept, script, and produce video content that informs, inspires, and entertains our growing audience
• Collaborate across creative and strategy teams, including art directors, producers, editors, designers, to bring ideas from brainstorm to final cut, including in-person shoots
• Mentor and lead a team of organic copywriters, fostering a culture of creativity, collaboration, and continuous learning
• Champion experimentation, using data and insights to shape narratives that drive engagement and connection
• Elevate everything you touch, from headline to hashtag, with impeccable craft and clarity
• Keep us consistent and inspired, upholding the brand’s voice, tone, and storytelling standards
• Be ruthless when it comes to editing, grammar, and proofreading techniques

Benefits

• Competitive salary & equity compensation for full-time roles
• Unlimited PTO, company holidays, and quarterly mental health days
• Comprehensive health benefits including medical, dental & vision, and parental leave
• Employee Stock Purchase Program (ESPP)
• 401k benefits with employer matching contribution
• Offsite team retreats

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed