Lead Commercialization

AT&T•Dallas, TX

1d•Onsite

About The Position

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered. At AT&T, we empower leaders to drive change in a fast-evolving, connected world. Your strategic vision will help serve customers and transform lives through innovative solutions and impactful connections. Drive the end-to-end commercialization lifecycle for AT&T’s products and services, accelerating revenue growth and market share by implementing innovative go-to-market strategies and driving data-driven optimization. What you’ll do Typical tasks may include, but are not limited to, the following: In this role, you will design, develop, and execute promotional offers for Wireline, Fixed Wireless, and Mobility products across all business segments, including Small Business, Mid‑Market, and Enterprise. You will lead the strategic design, operational planning, and activation of Business Mobility offers and promotions from concept through launch and post‑launch support. You will be responsible for understanding and evaluating promotional performance across segments, sales channels, devices, rate plans, and contract types. Key performance indicators include performance versus forecast and achievement of quarterly commitments. The role requires strong critical thinking to inform promotional strategy, offer design, and competitive intelligence, as well as close collaboration with cross‑functional partners including sales, marketing, advertising, online teams, technical partners, and other stakeholders who leverage mobility promotions. Operating in a fast-paced and highly competitive environment, you will perform quantitative analysis to assess promotion effectiveness by segment and channel and identify key drivers of performance. This includes managing and visualizing data using tools such as Power BI. You will also oversee operational execution, including building and testing promotion codes, validating promotional credits, and ensuring credits apply accurately and as intended. Additionally, this role includes project management responsibilities to ensure promotions are operationally sound and effective from launch through billing and ongoing lifecycle management.

Requirements

Bachelor’s degree (BS/BA) desired.
5+ years of related experience.
Certification is required in some areas.
An experienced professional, recognized as an expert, creatively resolving complex issues with broad and in-depth knowledge.
Leads significant projects with strategic autonomy, influencing executive decisions.
Mentors less experienced staff, implements long-term plans impacting the organization, and frequently collaborates with senior leadership.

Responsibilities

Design, develop, and execute promotional offers for Wireline, Fixed Wireless, and Mobility products across all business segments, including Small Business, Mid‑Market, and Enterprise.
Lead the strategic design, operational planning, and activation of Business Mobility offers and promotions from concept through launch and post‑launch support.
Responsible for understanding and evaluating promotional performance across segments, sales channels, devices, rate plans, and contract types.
Inform promotional strategy, offer design, and competitive intelligence.
Perform quantitative analysis to assess promotion effectiveness by segment and channel and identify key drivers of performance. This includes managing and visualizing data using tools such as Power BI.
Oversee operational execution, including building and testing promotion codes, validating promotional credits, and ensuring credits apply accurately and as intended.
Project management responsibilities to ensure promotions are operationally sound and effective from launch through billing and ongoing lifecycle management.

Benefits

Medical/Dental/Vision coverage
401(k) plan
Tuition reimbursement program
Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
Paid Parental Leave
Paid Caregiver Leave
Additional sick leave beyond what state and local law require may be available but is unprotected
Adoption Reimbursement
Disability Benefits (short term and long term)
Life and Accidental Death Insurance
Supplemental benefit programs: 8critical illness/accident hospital indemnity/group legal
Employee Assistance Programs (EAP)
Extensive employee wellness programs
Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone