Lead Business Acceleration Consultant – Loyalty Strategy & Rewards (P2343)
About The Position
84.51° Overview: 84.51° is a retail data science, insights and media company. We help The Kroger Co., consumer packaged goods companies, agencies, publishers and affiliates create more personalized and valuable experiences for shoppers across the path to purchase. Powered by cutting-edge science, we utilize first-party retail data from more than 62 million U.S. households sourced through the Kroger Plus loyalty card program to fuel a more customer-centric journey using 84.51° Insights, 84.51° Loyalty Marketing and our retail media advertising solution, Kroger Precision Marketing. Join us at 84.51°! __________________________________________________________ As a Lead Business Acceleration Consultant on the Loyalty Strategy & Rewards (LSR) team, you will play a key role in shaping and delivering the loyalty and rewards strategy for Kroger. You will use customer insight, data, and our personalization capabilities to design and execute work that deepens loyalty, grows customer value, and accelerates business performance. We are also counting on you to innovate -- you know the customer, our capabilities, and the competitive landscape thoroughly.
Requirements
- 4-8 years of relevant experience, ideally in loyalty, customer strategy, or fuel marketing roles
- Critical thinking skills
- Influencing skills
- Comfortable structuring ambiguity and prioritizing among competing opportunities
- Strong business / commercial acumen
- Excellent communication skills
- Education: Bachelor's degree
Nice To Haves
- Master's Degree preferred but not required
Responsibilities
- Translate the Kroger’s loyalty strategy and business goals into clear, prioritized communication plans and roadmaps, balancing quick wins with longer‑term, transformational initiatives.
- Use data and analytics to segment customers, identify growth opportunities, and design test‑and‑learn agendas that improve the effectiveness of loyalty and rewards communications over time.
- Identify opportunities to evolve or test new loyalty and rewards propositions, offers, and experiences, building business cases and working with partners to pilot, scale, or refine them.
- Communicate insights, recommendations, and results clearly and compellingly, helping stakeholders understand what drives customer loyalty and how to unlock further value.
- Partner with Kroger and cross‑functional teams (marketing, product, media, digital, in‑store, analytics) to bring loyalty and rewards strategies to life across channels, ensuring a coherent and customer‑first experience.
- Act as a strategic advisor and challenger to stakeholders, using customer insight and commercial thinking to influence plans, trade‑offs, and investment decisions.
- Define and own key performance measures and use them to guide decisions, optimization, and prioritization
Benefits
- Health: Medical: with competitive plan designs and support for self-care, wellness and mental health. Dental: with in-network and out-of-network benefit. Vision: with in-network and out-of-network benefit.
- Wealth: 401(k) with Roth option and matching contribution. Health Savings Account with matching contribution (requires participation in qualifying medical plan). AD&D and supplemental insurance options to help ensure additional protection for you.
- Happiness: Paid time off with flexibility to meet your life needs, including 5 weeks of vacation time, 7 health and wellness days, 3 floating holidays, as well as 6 company-paid holidays per year. Paid leave for maternity, paternity and family care instances.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
501-1,000 employees
