Marketing Program Manager, Rewards/Loyalty GTM

PayPal•San Jose, CA

About The Position

Lead cross-functional teams with design, engineering, and marketing counterparts to deliver product initiatives Own and manage product roadmaps, prioritization, and discussions with stakeholders Identify and quantify new opportunities based on market trends, customer needs, and research Develop go-to-market strategies, including positioning, messaging, and value propositions for key products Collaborate with teams to ensure consistent messaging and alignment across customer touchpoints Coordinate product launches and marketing plans with Product, Sales, and Marketing teams Advocate for customer needs and insights to guide product development and marketing strategies Monitor competitors and industry trends to refine positioning and messaging Measure the success of go-to-market initiatives and their impact on product adoption and revenue Ensure legally approved messaging and guidance is developed and maintained across channels Lead program management for the Rewards/Loyalty GTM launch, coordinating milestones, stakeholders, and deliverables across all Marketing and Product partners. Serve as the orchestrator for cross-functional alignment, running launch meetings, managing timelines, capturing decisions, and proactively resolving blockers. Support budget and resource management for launches — partnering with Marketing and Finance teams to track spend, flag risks, and ensure resources are deployed efficiently. Build and institutionalize scalable processes, tools, and frameworks (playbooks, SLAs, workback schedules, dashboards) to improve efficiency across all launches. Establish clear governance models for approvals, dependencies, and decision-making to keep launches moving smoothly. Partner with internal analytics teams to establish consistent measurement frameworks that track marketing effectiveness across the product lifecycle Drive stakeholder communications, including leadership updates, executive readouts, and regular reporting on launch health. Ensure launch readiness across all Marketing channels — aligning assets, messaging, and approvals ahead of key milestones. Design processes that work for both individual product launches and coordinated multi-product campaigns.

Requirements

Minimum of 8 years of relevant work experience and a Bachelor's degree or equivalent experience.
6-10+ years in marketing program management, operations, or GTM orchestration.
Proven success managing large-scale, cross-functional launches in a fast-moving environment.
Experience building scalable processes and operating models within Marketing or Product Marketing.
Strong proficiency in project management and collaboration tools (e.g., Asana, Smartsheet, Jira, Confluence).
Fluency in AI tools and a strong belief in using technology to automate workflows and improve efficiency.
Excellent organizational, communication, and facilitation skills; able to bring clarity and alignment in complex, multi-stakeholder environments.
Collaborative, detail-oriented, and solutions-driven mindset with a bias

Responsibilities

Lead cross-functional teams with design, engineering, and marketing counterparts to deliver product initiatives
Own and manage product roadmaps, prioritization, and discussions with stakeholders
Identify and quantify new opportunities based on market trends, customer needs, and research
Develop go-to-market strategies, including positioning, messaging, and value propositions for key products
Collaborate with teams to ensure consistent messaging and alignment across customer touchpoints
Coordinate product launches and marketing plans with Product, Sales, and Marketing teams
Advocate for customer needs and insights to guide product development and marketing strategies
Monitor competitors and industry trends to refine positioning and messaging
Measure the success of go-to-market initiatives and their impact on product adoption and revenue
Ensure legally approved messaging and guidance is developed and maintained across channels
Lead program management for the Rewards/Loyalty GTM launch, coordinating milestones, stakeholders, and deliverables across all Marketing and Product partners.
Serve as the orchestrator for cross-functional alignment, running launch meetings, managing timelines, capturing decisions, and proactively resolving blockers.
Support budget and resource management for launches — partnering with Marketing and Finance teams to track spend, flag risks, and ensure resources are deployed efficiently.
Build and institutionalize scalable processes, tools, and frameworks (playbooks, SLAs, workback schedules, dashboards) to improve efficiency across all launches.
Establish clear governance models for approvals, dependencies, and decision-making to keep launches moving smoothly.
Partner with internal analytics teams to establish consistent measurement frameworks that track marketing effectiveness across the product lifecycle
Drive stakeholder communications, including leadership updates, executive readouts, and regular reporting on launch health.
Ensure launch readiness across all Marketing channels — aligning assets, messaging, and approvals ahead of key milestones.
Design processes that work for both individual product launches and coordinated multi-product campaigns.