Assistant Manager, Loyalty Rewards Brand & Creative

General Motors • Warren, MI

1d

About The Position

About the Role The GM Loyalty team is seeking an Assistant Manager to lead creative strategy and execution for GM Rewards, driving customer engagement and program growth. This role requires strategic thinking, ownership of complex initiatives, and the ability to influence cross-functional teams and external partners. The Assistant Manager will oversee creative development across CRM, retail, website, media, and experiential channels, ensuring brand consistency and innovation. The ideal candidate is a seasoned marketing professional with expertise in branding and loyalty programs. They will innovate with new ideas, propose process improvements, and deliver solutions that enhance customer experience and program performance.

Requirements

• Bachelor’s degree (or equivalent professional work experience) required, preferably in Marketing or Advertising.
• 7+ years of marketing, advertising, or CRM experience with demonstrated leadership responsibilities.
• Advanced knowledge of data-driven marketing programs and cross-channel platforms.
• Experience with marketing automation tools and AI-driven personalization engines.
• Proven ability to manage complex projects independently and influence senior stakeholders.
• Strong strategic thinking, problem-solving, and communication skills.

Nice To Haves

• Experience in loyalty programs, credit cards, e-commerce, or automotive highly valued.

Responsibilities

• Influence and collaborate with senior stakeholders and agency partners to deliver high-impact campaigns.
• Serve as a mentor and resource for junior team members, providing guidance on complex issues.
• Develop and implement test-and-learn plans to optimize performance and customer engagement.
• Leverage data-driven strategies and personalization techniques to guide members towards next best actions and deepen engagement.
• Drive content optimization initiatives to refine messaging and improve conversion rates.
• Lead creative strategy and messaging architecture across channels.
• Drive integration of credit card strategies into GM Rewards campaigns.
• Use innovative marketing approaches and digital capabilities to maximize effectiveness.
• Facilitate the move from legacy methods of creative execution to modern practices.

Benefits

• From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees