Lead, Americas Marketing - Category Lead, Americas Marketing - Category

Under Armour • Baltimore, MD

19h • $110,584 - $138,230 • Hybrid

About The Position

We’re looking for a strategic, creative, and collaborative marketing individual to join our team as Lead, Marketing + Activations. This role is ideal for someone who thrives at the intersection of storytelling, creativity, and execution. You will be responsible for supporting our brand and product activation campaigns.

Requirements

• Bachelor's degree with typically 5-8 years of relevant experience OR Master's degree with typically 5 years of relevant experience OR Typically 10 years of relevant experience without degree
• 2-3 years of experience in brand marketing, integrated marketing, social media strategy, or related fields.
• Proven ability to support develop and execute multi-channel marketing campaigns across social, experiential, and traditional platforms.
• Strong cross-functional collaboration skills, with experience working closely with creative, media, product, digital, and agency partners.
• Deep understanding of social platforms, emerging trends, content best practices, and audience behavior.
• Ability to present and influence at multiple levels of the organization—clear communicator with strong storytelling skills.
• Strong strategic thinking paired with the ability to manage details, timelines, and deliverables.
• Demonstrated creativity and a passion for staying connected to culture, trends, and consumer insights that shape modern marketing.
• Ability to thrive in a fast-paced, cross-functional environment with multiple projects and shifting priorities.
• Strong organizational skills and the ability to translate ideas into actionable plans.

Nice To Haves

• Experience working with athletes, creators, or talent is a plus; ability to integrate them into campaigns in an authentic and brand-right way.

Responsibilities

• Execute integrated marketing plans that translate creative concepts into campaigns across social, experiential, and traditional channels.
• Support collaboration with internal teams (creative, media, product, digital) and external agencies to ensure campaigns are delivered on time and aligned with brand objectives.
• Support social-first initiatives by applying platform best practices and emerging trends to enhance reach and engagement.
• Prepare and share campaign updates and performance insights with cross-functional partners to maintain alignment and inform future strategies.
• Assist in leveraging athlete partnerships within campaigns, events, and social storytelling to amplify brand impact.
• Foster a collaborative team culture that values creativity, curiosity, and strong cross-functional relationships.

Benefits

• Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community
• Under Armour Merchandise Discounts
• Competitive 401(k) plan matching
• Maternity and Parental Leave for eligible and FMLA-eligible teammates
• Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees