Category Marketing Lead

Meijer•Grand Rapids, MI

23h

About The Position

The Category Marketing Lead acts as the strategic bridge between marketing and merchant teams, ensuring that business goals are effectively translated into actionable marketing strategies. The role is responsible for a specific business category (e.g., Foods, General Merchandise, Health & Beauty) and is accountable for developing customer-centric go-to market strategies, capturing business objectives, prioritizing category needs and collaborating with cross-functional marketing partners to execute these strategies.

Requirements

Minimum bachelor’s degree. Marketing/Analytics/Advertising majors preferred
5 years working in marketing or account management or related field.
Has strong initiative to drive business results.
Has exceptional attention to detail, organizational and analytical skills.
Utilize strong communication skills with the ability to articulate complex concepts fluidly and cross functionally.
Strong written and verbal communication skills, presentation skills along with cross company and partner collaboration skills.
Ability to be clear, concise, and effective in communication and level of comfort presenting.
Requires the ability to advise partners on best practices and areas of opportunity.
Strong interest in driving engagement, collaboration, data, strategic planning and problem-solving skills.
Resourceful in maneuvering through a large company while working in a nimble and fast paced environment – ability to adapt and thrive in any business situation.
Work effectively and achieve results across internal functional areas in ambiguous situations.
Ability to thrive in a fast-paced environment oftentimes managing multiple priorities at once.

Responsibilities

Work closely with merchant partners to understand category-specific business objectives, sales targets, and growth opportunities.
Use strong communication skills to provide clear guidance, objectives, and priorities to cross-functional marketing teams.
Lead the strategic development, creation, and execution of category marketing campaigns aimed at driving household growth, enhancing customer engagement, and increasing sales.
Analyze business performance and key metrics to make data-driven decisions and optimize go-to-market strategies.
Leads cross-functional teams, influencing and aligning marketing strategies to ensure cohesion across all channels.
Own the strategic direction and end-to-end communication of marketing campaigns, ensuring alignment with budgets and business objectives.
Develop impactful presentations and collaborate with cross-functional teams to communicate campaign metrics, strategic recommendations, and performance data to merchant leadership.
Leverage industry trends, consumer behavior insights, and voice of the customer to refine and optimize marketing strategies.
Leads quarterly planning sessions with merchant leadership, integrating market trends, customer insights, and performance data to guide future decisions.
Continuously assess and prioritize competing marketing initiatives ensuring resources are allocated to the highest-impact opportunities that align with business objectives.