As a Lead Associate Creative Director, Brand Design Lab, you will lead the creative direction for owned brand identities and packaging while working collaboratively with internal and external creative teams and various internal owned brand partners. Target Creative’s Brand Design Lab collaborates with owned brand management, packaging and product development teams to create differentiated owned brands across various categories to deliver on business strategies. The Brand Design Lab brings creative solutions to punctuate and elevate our owned brands through distinct brand identities, packaging design, messaging, typography, photography and illustration. You will articulate Target’s brand (voice and culture) to infuse the work with an unmistakable Target approach, seamlessly integrating a multicultural lens. You provide the creative vision to guide and inspire internal and external creative teams/agencies to innovate, concept and execute creative solutions and challenge conventional thinking to meet and exceed business and marketing objectives. Multi-tasking and collaborating with partners across creative and marketing disciplines, you are responsible for providing clear, actionable and timely feedback and meeting project deadlines. You confidently lead the work and leverage your influence to build trust, align stakeholders, and sell in creative concepts across the organization. You will need to demonstrate excellent taste level and experience in graphic design, typography, systems thinking and photo/art direction. Critical to this role is staying current with retail trends and experiences, developing competent base knowledge of categories and guest behaviors, and being a passionate advocate for great design. You’ll also collaborate closely with Target’s global creative teams, working across time zones to stay connected and aligned on priorities, deliverables, and creative direction. Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs.
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Job Type
Full-time
Career Level
Mid Level
Number of Employees
5,001-10,000 employees