Junior Website Strategist and Trainer
About The Position
As a Junior Website Strategist and Trainer at IMPACT, you’ll collaborate with a team to help businesses successfully implement the Endless Customers system . You’ll work closely with lead website strategists as they interact with business owners, marketing teams, and content creators to develop and implement high-performing website strategies. Your primary focus will be supporting IMPACT's lead website strategists to assist with clients and in-house teams on conversion optimization, UX best practices, and SEO, ensuring their websites are designed to attract and convert customers.
Requirements
- 1–2 years of experience in digital marketing, website strategy, content strategy, UX, or related fields
- Basic understanding of how websites work (navigation, page structure, user flow, CTAs)
- Familiarity with website analytics tools (e.g., Google Analytics, GA4, Search Console)
- Experience working with a CMS (WordPress, Webflow, HubSpot, etc.)
- Ability to analyze basic website performance metrics and identify trends
- Ability to collaborate with designers, developers, and content teams
- Strong written and verbal communication skills
- Strong Time and Project Management: Highly organized, able to work independently, meet deadlines, and manage multiple projects. Experience with project management systems, with Scrum experience as a plus.
- Strong attention to detail and comfort managing multiple tasks
- Process-Oriented Mindset: Willingness to follow established processes and playbooks with precision, while contributing to the development and refinement of processes.
- Some experience with AI-powered website tools for personalization, automation, or optimization.
- Curiosity and willingness to learn new tools and methods
Nice To Haves
- Experience creating user journeys, wireframes, page outlines, or content briefs
- Understanding of SEO best practices (on-page optimization, keyword research)
- Familiarity with UX/UI principles
- Comfortable running usability reviews or reviewing heatmaps (Hotjar, FullStory)
- Basic HTML/CSS knowledge a plus but not required
- Experience with A/B testing tools also a plus
Responsibilities
- Support our lead strategists working with up to 20 clients on average across a variety of industries, leading coaching sessions to set sales and marketing priorities that align with their goals.
- Assist in training clients on how to manage their own websites, ensuring they can confidently make updates and improvements without relying on outside agencies.
- Support lead website strategists as they coach teams on website optimization skills, including SEO best practices, A/B testing, and analytics-driven decision-making.
- Assist with strategic website audits to assess UX, navigation, site performance, and content effectiveness.
- Support clients in website platform management, focusing on HubSpot and WordPress (other CMS experience is a plus).
- Implement AI-driven website tools to improve personalization, automation, and customer experience.
- Work in tandem with IMPACT’s internal web design and development team to create cohesive, results-driven website strategies for clients.
Benefits
- Health, vision, and dental coverage.
- 401(k) with company match.
- Paid time off and a flexible work schedule.
- Paid parental leave to support your growing family.
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
No Education Listed
Number of Employees
51-100 employees
