Junior Website Strategist and Trainer

IMPACT-posted 14 days ago
$75,000 - $85,000/Yr
Full-time • Entry Level
Remote • Cheshire, CT
51-100 employees
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As a Junior Website Strategist and Trainer at IMPACT, you’ll collaborate with a team to help businesses successfully implement the Endless Customers system . You’ll work closely with lead website strategists as they interact with business owners, marketing teams, and content creators to develop and implement high-performing website strategies. Your primary focus will be supporting IMPACT's lead website strategists to assist with clients and in-house teams on conversion optimization, UX best practices, and SEO, ensuring their websites are designed to attract and convert customers.

  • Support our lead strategists working with up to 20 clients on average across a variety of industries, leading coaching sessions to set sales and marketing priorities that align with their goals.
  • Assist in training clients on how to manage their own websites, ensuring they can confidently make updates and improvements without relying on outside agencies.
  • Support lead website strategists as they coach teams on website optimization skills, including SEO best practices, A/B testing, and analytics-driven decision-making.
  • Assist with strategic website audits to assess UX, navigation, site performance, and content effectiveness.
  • Support clients in website platform management, focusing on HubSpot and WordPress (other CMS experience is a plus).
  • Implement AI-driven website tools to improve personalization, automation, and customer experience.
  • Work in tandem with IMPACT’s internal web design and development team to create cohesive, results-driven website strategies for clients.
  • 1–2 years of experience in digital marketing, website strategy, content strategy, UX, or related fields
  • Basic understanding of how websites work (navigation, page structure, user flow, CTAs)
  • Familiarity with website analytics tools (e.g., Google Analytics, GA4, Search Console)
  • Experience working with a CMS (WordPress, Webflow, HubSpot, etc.)
  • Ability to analyze basic website performance metrics and identify trends
  • Ability to collaborate with designers, developers, and content teams
  • Strong written and verbal communication skills
  • Strong Time and Project Management: Highly organized, able to work independently, meet deadlines, and manage multiple projects. Experience with project management systems, with Scrum experience as a plus.
  • Strong attention to detail and comfort managing multiple tasks
  • Process-Oriented Mindset: Willingness to follow established processes and playbooks with precision, while contributing to the development and refinement of processes.
  • Some experience with AI-powered website tools for personalization, automation, or optimization.
  • Curiosity and willingness to learn new tools and methods
  • Experience creating user journeys, wireframes, page outlines, or content briefs
  • Understanding of SEO best practices (on-page optimization, keyword research)
  • Familiarity with UX/UI principles
  • Comfortable running usability reviews or reviewing heatmaps (Hotjar, FullStory)
  • Basic HTML/CSS knowledge a plus but not required
  • Experience with A/B testing tools also a plus
  • Health, vision, and dental coverage.
  • 401(k) with company match.
  • Paid time off and a flexible work schedule.
  • Paid parental leave to support your growing family.
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