IT Functional Analyst - Marketing

Smithers Careers•Fairlawn, OH

7h•Hybrid

About The Position

This role partners closely with Marketing stakeholders to translate business needs into functional and technical requirements, ensuring marketing technology solutions effectively support campaign execution, customer engagement, and data-driven decision-making. The IT Functional Analyst -Marketing is responsible for analyzing, designing, and supporting technology solutions that align with business needs and organizational goals. This role serves as a bridge between business stakeholders and IT, translating functional requirements into effective system configurations, integrations, and improvements. Working closely with business teams, IT technical resources, and external consultants to ensure systems are optimized, compliant, and effectively leveraged to support business processes. The ideal candidate combines strong marketing domain knowledge with technical systems expertise and excels at cross-functional collaboration. You’ll be hands-on across a wide range of responsibilities, including:

Requirements

Bachelor’s degree in Information Technology, Business Administration, or a related field.
3+ years of experience as an IT Functional Analyst, Systems Analyst, Business Analyst, or similar role.
Strong understanding of business processes and their interaction with IT systems.
Ability to translate business needs into technical and functional requirements.
Strong problem-solving and troubleshooting skills.
Proficiency in SQL, data integration tools, and reporting platforms.
Excellent written and verbal communication skills, including the ability to work with non-technical stakeholders.
Ability to create clear, user-friendly documentation and training materials.
Strong project management skills, including coordination across internal teams and external partners.
Ability to guide functional leaders on system roadmaps, upgrades, and opportunities to enhance functionality.
Familiarity with cloud-based and SaaS platforms.
Understanding of web technologies, APIs, and system integrations.
Experience managing user roles, permissions, and system configurations.
Strong organizational skills with the ability to manage multiple initiatives simultaneously.
Ability to work collaboratively in a cross-functional and partner-driven environment.
Serve as first-line support for CRM and marketing systems.

Nice To Haves

Hands-on experience with CRM platforms such as Microsoft Dynamics or Infor CRM is preferred.
Experience with marketing platforms such as Kentico or Sugar Market is a plus.
Familiarity with reporting, analytics, and data tools (e.g., Power BI, Tableau, GA4, Screaming Frog, SEMrush).
Experience with system administration, including user access control, system updates, and maintenance.
Proven ability working with external consultants or vendors to implement and support business technologies.

Responsibilities

Requirements Gathering & Analysis Collaborate with business stakeholders to understand, document, and analyze functional requirements.
Conduct interviews and workshops to gather detailed system and process requirements.
Translate business needs into functional and technical specifications.
Recommend and implement process improvements and new system functionality.
System Implementation, Integration & Configuration Assist with the implementation, configuration, and enhancement of software systems.
Partner with IT teams to integrate systems with other business applications.
Ensure accurate and efficient data flow between systems and identify integration gaps or risks.
Change Management, System Updates & Compliance Support business teams during system upgrades, patches, and new releases.
Ensure system changes align with business requirements and communicate impacts to stakeholders.
Ensure systems comply with data protection regulations (e.g., GDPR, HIPAA) and organizational security policies.
Project Management Manage and support technology-related projects, including scope, timeline, resource planning, and budget tracking.
Assist with planning and execution of new system implementations and upgrades.
Coordinate collaboration between business partners, IT resources, and external consultants to meet project milestones.
Collaboration with External Consultants Coordinate with external vendors and consultants providing specialized expertise.
Ensure alignment on project objectives, timelines, and deliverables.
Facilitate knowledge transfer and integration of external solutions into internal systems.
Documentation Develop and maintain comprehensive documentation for systems, configurations, processes, and workflows.
Document integrations, troubleshooting procedures, and system changes for future reference.
Training & Knowledge Transfer Provide first-line support and basic training for CRM and marketing systems.
Create user guides, training materials, and documentation to support adoption and consistent system use.
Lead training sessions for new features, upgrades, and system enhancements.
Reporting & Data Analysis Ensure accurate and consistent data flow across platforms.
Support integration of data across systems to enable comprehensive reporting and analysis.