Internal Communications Associate Editor

Blue Cross Blue Shield of Minnesota•Eagan, MN

8d•Hybrid

About The Position

As the Internal Communications Associate Editor, you will serve as a primary writer, in-house reporter, day-to-day editor, and content creator for the company intranet, reaching a workforce of more than 3,000. This role ensures all Blue Cross associates have access to clear, engaging, and timely content that supports company culture; builds business acumen; clarifies company priorities; and fosters collaboration and knowledge sharing. Creative development responsibilities include long-range editorial calendar planning; daily company news writing; and building relationships with business partners to foster and promote greater understanding of different functions, goals, and activities. This role also routinely incorporates measurement analysis and reporting into all communication campaigns, strategies, and annual planning. The ideal candidate for this role has a passion for clear, concise, and persuasive storytelling that maximizes employee engagement and understanding.

Requirements

7+ years of progressive related professional experience. All relevant experience including work, education, transferable skills, and military experience will be considered.
Experience working through the entire life cycle of internal communications projects and campaigns from planning to publishing and promotion.
Demonstrated writing and general communication skills – emphasis on intranet content and design that ensures the site is user-friendly and visually appealing.
Strong research, problem-solving and analytical skills with proven ability to manage timelines and deliverables for multiple projects simultaneously
Demonstrated interpersonal skills for working with business partners, vendors, and cross-functional teams and for making formal presentations.
Demonstrated personal computer skills in the use of a suite of software tools (such as Microsoft Word, PowerPoint, and Excel) and project management tools.
High school diploma (or equivalency) and legal authorization to work in the U.S.

Nice To Haves

Bachelor’s degree preferably in communications, marketing or journalism
Internal communications experience in health-related field, including insurance, provider systems (hospital/clinic/specialty care), medtech, pharmacy or policy/trade groups
Canva, Photoshop and SharePoint skills for content creation, presentations, and page layouts

Responsibilities

Develops, populates, tracks and improves a centralized editorial calendar that meets business needs and drives stakeholder behavior; ensures strategic content alignment and prioritization across the enterprise
Manages content planning and production processes to enable and drive continuous improvements
Works closely with IC manager on strategy, task clarity, and consistency of content
Builds relationships with business partners to achieve greater understanding of different business functions and goals
Ideates and implements basic UGC (User Generated Content) strategies to promote workplace culture, utilizing smartphone integration for employee testimonials/interviews and other visual content
Identifies barriers and uses problem-solving skills to keep projects on track
Researches, develops, writes and edits materials for spot news and long-form analysis and leader profiles
Manages business partner relationships for assigned projects
Serves as a member of integrated communication teams
Represents the department on various internal committees and workgroups.
Evaluates effectiveness of communication strategies and tactics and reports results
Ongoing learning and adoption of new digital technology to enhance company-wide communications.