Intern, Marketing

RangeWater Real Estate•Atlanta, GA

12d

About The Position

Responsible for assisting the Strategic Marketing Director and Managing Director of Marketing and Public Relations with the overall marketing performance of each asset including expense control, lead and lease allocation, search optimization and social media presence. Communicates consistently and effectively with ownership, Regional Manager and above positions to analyze and define marketing strategies.

Requirements

Demonstrated proficiency in word processing, property management applications, and spreadsheet management programs in order to complete required reports and employment documents.
Strong personal computer skills, including Microsoft Word, PowerPoint and Excel; must have familiarity with Adobe Photoshop and Illustrator.
Proficiency and fluency in using the internet for marketing, advertising, and sales-related circumstances, including using Google and other search engines, and navigating the internet and websites.
High School Diploma or GED Equivalent
At least five years’ experience in a creative management role.
Knowledge of marketing procedures associated with the real estate industry.

Nice To Haves

Marketing management, public relations and strategic planning experience preferred as well as a proven track record in developing and administrating a marketing program.

Responsibilities

Works closely with clients and Creative Team to craft and approve start-up marketing budget(s) for new developments and anticipated acquisitions.
Consults with community staff on how to properly implement, track and troubleshoot neighborhood outreach efforts.
Supports marketing initiatives at the community level by reinforcing marketing calls, coordinating training for new resources/rollouts and consults with staff as needed.
Establishes Multiple Listing Service “MLS” listings where licensed, and ensures in unlicensed states that they are listed by third party groups where approved.
Must be able to meet predictable attendance and punctuality expectations and physical demands of the position complying with RangeWater’s policies and performance expectations.
Provides support to the Regional Managers and property staff through coaching, training and monitoring of the marketing initiatives to help drive property performance in accordance with the marketing and media plans.
Available to attend and participate in presentations to prospective owners/clients to secure management agreements by preparing proposed marketing and advertising plans, developing reports that highlight RangeWater’s marketing success, and meeting with clients and owners to discuss short- and long-range marketing plans.
Monitors community marketing initiatives in accordance with the strategic plan and adjusts based on specific needs and goals to maximize traffic.
Analyzes data and analytics from all advertising sources and systems and apply this data to each community’s marketing needs.
Stays abreast about current market and competitor conditions that may impact the community's occupancy and sales results, develops and implements short- and long-term marketing plans and goals to sustain occupancy, and follows the property's established policies related to concessions, specials, and other programs to boost occupancy.
Brings about innovative ideas and incorporates non-industry trends to continue pushing the department and company forward.
Continually researches and make recommendations on new opportunities and marketing channels in the local market.