[TEMP] Interim Social Media Coordinator

Reef Lifestyle LLCCarlsbad, CA
$55,000 - $60,000Hybrid

About The Position

The Social Media Coordinator is a 7–8 month temporary role supporting the day-to-day execution of our social media presence across key platforms. This role helps bring brand storytelling to life through publishing content, engaging with the community, identifying trends, and supporting campaign launches. The ideal candidate is social-obsessed. Also, highly organized, digitally native, creatively curious, and excited about amplifying brand storytelling across social channels. This is a full-time, exempt position. Employees are required to work a hybrid schedule. (3) Days in office at our HQ in Carlsbad, and (2) Days Remote.

Requirements

  • Deep familiarity with Instagram, TikTok, and emerging social platforms best practices
  • Digitally native and passionate about social media, culture & trends
  • Strong eye for engaging social content
  • Basic photo/video editing skills
  • Detail-oriented and able to manage multiple posts and deadlines
  • Basic video editing (CapCut, Splice, Frame.io), Canva or Adobe Creative Suite
  • Comfortable being on camera and capturing content
  • Excited to learn and grow in a fast-paced marketing environment

Responsibilities

  • Schedule and publish content across social platforms (Instagram, TikTok, Facebook, Pinterest, YouTube Shorts, etc.)
  • Manage the social content calendar and ensure posts go live accurately and on time
  • Format assets for different platforms (cropping, adding audio when applicable, tagging, etc.)
  • Assistwith organic social rollout plans when launching seasonal campaigns, product drops, and collaborations
  • Monitor and respond to comments, DMs, and tagged content daily
  • Flag customer service issues toappropriate teams
  • Identifyand engage with brand advocates, creators, and community members
  • Track and highlight user-generated content opportunities through tagged content
  • Stay on top of social media trends, emerging content formats, and platform updates
  • Identifyopportunities for the brand toparticipatein trending conversations when brand relevant
  • Support the development of trend-led content ideas for upcoming social posts and work with creative team to execute
  • Flag emerging creators or content styles that could inspire brand content
  • Assistin capturing social-first content during photoshoots, events, and brand activations
  • Shoot simple mobile-first content (behind-the-scenes, product features, lifestyle moments)
  • Edit short-form videos for social (Reels, TikTok, Shorts)
  • Organize and tag content within the social asset library
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