Integrated Supervisor, Business Solutions

Horizon Media•New York, NY

1d•$85,000 - $100,000•Hybrid

About The Position

The Integrated Strategy Supervisor is a central facet within the combined Brand-Digital Integrated Strategy team. Working under the guidance of the Integrated Brand Group Director and/or Associate Director, ISS constructs the strategic foundation for media plan development and ensures consistency across all channels. As a key agency contact, he/she/they maintain strong relationships with clients, partner agencies, media vendors and internal departments. The ISS applies his/her/their knowledge of industry trends and Horizon’s consumer/channel insight resources to offer the clients fresh thinking. He/she/They supervises all team projects, ensuring they are completed accurately and on time and reflect both practical and strategic thinking. They will work closely with their team to develop cross-channel strategies, and recommend/activate digital media plans that meet campaign imperatives and client objectives. The ISS is a crucial position which requires an individual to work well within a team and be prepared for a fast-paced and detail-oriented environment. This individual is expected to show resourcefulness, exhibit accountability, work independently and demonstrate initiative.

Requirements

Minimum of 4-7 years of experience developing strategic media recommendations and stewarding media account projects
Deep understanding of all media channels across both traditional and digital and upper and lower funnel
Familiarity with marketing principles, analytics and concepts
Experience with a third party ad server (DCM preferred)
On top of industry trends
Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word) and media research/reporting resources
Prior experience in a Client contact and leadership role
Strong leadership and supervisory experience in terms of developing media professionals, with ability to manage a team of 1-3 people
Effective verbal and written communication skills; able to confidently present and “sell through” ideas both internally and to Clients
Strong writing, presentation and strategic and analytical thinking skills
Able to work independently and have excellent time management skills
Problem solver with the ability to develop creative solutions
Organized, and detail-oriented with strong attention to follow-through
Nimble and flexible to succeed in a fast-paced environment and handle ad hoc requests
Strong team player
Interest and familiarity through use of digital media

Responsibilities

Reporting and Analysis
Stewardship & Strategic Leadership
Team Development
Leader campaign planning and execution
Client Relations
Build and maintain strong relationships with clients and partner agencies at appropriate level, by serving as the key agency contact
Guide the team in translating client goals into full funnel strategic media solutions that grow our client’s brands, and ensure strategic consistency across all elements of plan development and implementation
Lead research initiatives, identifying tools and resources that will aid in the consumer insight gathering and strategic planning process, including new trends and opportunities within the industry; develop POVs to share with clients and media team
Share evolving media trends and opportunities with peers and clients, ensuring recommendations look to incorporate both existing media as well as emerging creative communication channels
Work with teams to develop articulate media strategies and recommendations that hit on key client objectives
Participate in overall client media strategy development in order to deeply understand the role paid media plays in larger business objectives across various stages of the consumer funnel
Work independently to plan key account(s) as necessary
Seek growth opportunities for clients
Act as day-to-day liaison between agency and publishers, meeting with sales rep and management to maintain relationships, stay on top of offerings and develop compelling/innovative ideas for clients
Meets with subject matter experts for educational and continued advancement
Lead team alongside Associate Director and Director in creation of strategy/tactical recommendation materials for client presentations
Incorporate data from Horizon Media’s suite of planning, evaluation and buying tools for application/analysis into competitive landscape, target digital consumption support, plan development and reporting
Lead brainstorms to kick off plan and consideration set development with the intention of bringing great ideas to life
Take lead in creation and presentation of media specific documents such as media plans, objectives and strategies decks, and other related functions
Monitor trends, tools, and opportunities appropriately to apply that knowledge to campaign strategy and client goals
Oversee the accuracy and timeliness of activation, account management, buy maintenance, billing, budgeting, reporting
Final sign off for insertion order, plan details and spec documents
Foster strong, mutually beneficial relationships, building trust and accountability with clients, vendors and Horizon Media departments to facilitate problem solving, i.e. Traffic, AdOps, Analytics
Apply knowledge of current/previous clients’ specific business and industry to enhance and further relationships
Act as key resource and trusted partner for clients (i.e., campaign updates, creative needs, POVs on industry changes)
Oversee junior team members, and manage expectations with team leadership in the creation of media specific documents such as media plans, objectives and strategies decks, and other related functions
Manage and develop junior team member(s), contributing to growth plans and career goals
Manage performance reviews: sharing strengths and weaknesses, providing clear next steps for growth, and suggest training opportunities.
Have foresight and understanding of projects to maintain and adjust timing of deliverables for team at large, communicating changes to managers and leadership
Provide ongoing education and training on best practices, media principles, and industry at large to junior team
Participate in interview process for junior team members’ roles
Guide team in ensuring team members have challenging, level-appropriate projects and opportunities to learn new skills, contributing to overall team success
Act as primary resource for junior team members as they work through optimization strategies, proactively communicating challenges and opportunities
Encouraging junior team members to draw thoughtful, data-based conclusions that illustrates the ‘why’ behind performance, and maps back to digital strategy
Responsible for accurate delivery of all dashboards and insights to the client
Ensure team members are monitoring campaign performance daily and oversee campaign optimizations
Guide team in setting goals and project tasks & timelines, ensuring team members has challenging, level-appropriate projects and opportunities to learn new skills
Manage performance review of Assistant and Sr./Strategist,entrtain coaching to maximize success, identifying training needs for improved performance, setting goals for career development and ensuring actions are taken
Act as a role model for team
Provide active leadership in communication optimization strategies, proactively communicating challenges and opportunities
Explore areas for growth within the team
Escalate challenges/issues as appropriate to direct manager
Conduct performance reviews for media planning team