Integrated Media Intern

Wray Ward LLC•Charlotte, NC

30d

About The Position

The Integrated Media Intern (IMI) is responsible for supporting the development and management of strategic media plans across online and offline media for clients, in addition to research, measurement and budget tracking. The IMI is responsible for working to ensure all buys have been set up properly, trafficked and reconciled upon their completion. The IMI will work closely with Planning, Activation, and Analytics team members on day-to-day tasks — being a positive bridge across the agency and an active champion for Integrated Media Team.

Requirements

Current college/university student seeking a Bachelor's degree in marketing, advertising or related field
Knowledge of trends and innovations in traditional and digital media
Experience working in a fast-paced environment and able to multitask
Proficiency in basic math skills and comfortable applying formulas to calculate media metrics.
Balanced ability to think analytically and creatively
Emerging computer skills (Google Suite and Microsoft Word, Excel and PowerPoint)

Responsibilities

Assist in the creation of media-specific documents such as media plans and measurement reports
Create and maintain media plan flowcharts and media budget details based on client’s various initiatives
Assist in management of day-to-day communication with internal teams
Develop proficiency in planning/research tools
Assist in trafficking and launching campaigns
Assist team in tracking/evaluating campaign effectiveness
Assist in evaluating media opportunities and write POVs
Field incoming proposals/-emails from media company representatives
Demonstrate multitasking ability by keeping multiple projects on track and structuring and executing work
Keep up with the latest trends in advertising, the home industry and other client-related industries
Attend and participate actively in relevant team, agency and client meetings
Be an active participant in idea generation, brainstorming and creative thinking
Be a positive, motivating member of the team
Bring new ideas to the team and champion the use of paid opportunities to reach audiences