Integrated Marketing Strategy Manager

Haleon • Warren Township, NJ

1d • Hybrid

About The Position

As Integrated Marketing Strategy Manager you will work within our US Integrated Marketing team at Haleon. This role will support other team members and focus on a specific category of Haleon’s products. The Integrated Marketing Strategy Manager partners with our US brand teams and cross-functional teams to develop and lead world-class, data-driven Communications Plans with a holistic channel approach. It’s anchored around strong consumer understanding and insights to help drive brand growth. The Integrated Marketing Strategy Manager also helps manage a cutting-edge agency model. Collaboration and teamwork across cross-functional teams including Global Planning, US Brand teams, Performance Marketing, Earned & Social, Measurement/Analytics, Consumer Business Insights, Shopper Marketing, Digital Commerce, Creative, and Production is critical. This role will also be responsible for driving our media agency partnership from a category/brand perspective. This is a full-time, flexible hybrid position requiring three days per week in the office, reporting to Haleon’s Warren, NJ location.

Requirements

• Bachelor’s Degree
• Minimum 7 years experience at Media agencies, Communications Planning or Media Management department or Media Company
• Capability in developing cross channel investment strategies with a focus on Advanced/Connected TV, Search (SEM/SEO/GEO), Programmatic, Social (including Influencer) and Digital Commerce
• Experience in developing and driving holistic strategies across Paid, Owned and Earned
• Experience working with and stewarding programs with media partners like Google, Meta, Amazon, etc.
• Experience working in a matrixed organization, managing multiple stakeholders and workstreams

Nice To Haves

• Thought Leadership on innovation and emerging media
• Ability to build and maintain trusted relationships, influence key stakeholders and manage performance of key partners
• Articulate and clear communication skills, both verbally and written, for all stakeholders
• Understanding of Paid, Owned and Earned media, and how it fits as part of an overall integrated marketing and communications strategy and across the consumer journey
• Familiarity with holistic integrated strategy approaches, analytical, empirical media planning tools
• Experience in communications planning and cross-channel integrated media strategy
• Experience managing large, multi-national accounts
• Experience in healthcare/consumer healthcare/CPG communications
• Experience in performance driven media, development and implementation of data driven strategies and personalization
• Experience working with Google tools, an aligned technology stack and building enterprise-based use cases, competitive and flowcharting tools

Responsibilities

• Lead the communications planning strategy, ensuring that it links all marketing elements across paid, owned, earned and shared
• Develop the paid media planning/strategy for designated HALEON Consumer Healthcare category
• Support the management of the overall media agency relationship and work with cross-functional partner teams/agencies to align objectives and develop integrated communications plans
• Analyze and apply industry trends, performance data, MMMs, research studies, and other resources to inform strategies, audience development, test & learn opportunities, optimizations, learning agendas and measurement frameworks
• Serve as internal subject matter expert and trusted resource with internal HALEON teams on integrated marketing approach, paid media strategy development, plan approvals, budget management and media agency partnership
• Knowledgeable about the evolving consumer landscape (such as commerce, agentic marketing, creators as influencers, search & LLM’s) and can identify opportunities to evolve our strategies

Benefits

• Haleon offers a robust Total Reward package that consists of competitive pay and a comprehensive benefits program.
• This includes a generous 401(k) plan, tuition reimbursement and time off programs including 6 months paid parental leave.
• On day one, you are eligible for benefits, including our healthcare programs where the company pays for the majority of your medical coverage for you and your family.
• We also offer the opportunity to receive a discretionary bonus based on the achievement of key business performance and other incentive/recognition programs as part of the offering.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 5,001-10,000 employees