Integrated Marketing Specialist Hispana

Service Corporation International • Houston, TX

2d

About The Position

Our associates celebrate lives. We celebrate our associates. This role helps shape and deliver marketing programs across a variety of channels (social media, radio, digital, email, etc.), making sure to support SCI Hispana’s goals and reflect a consistent brand voice. The role blends creativity with strategic direction and works closely with sales teams to build campaigns for the Hispanic and general market that are cohesive and effective. • Drives campaign efficiency thorough monitoring and optimization • Collaborates with the Corporate marketing team, field stakeholders, IT and external agencies • Gathers, synthesizes and distributes campaign results and insights to leadership

Requirements

• Bachelor’s Degree in Marketing, Advertising, Communications, Computer Science or related field required
• At least three (3) years experience with online advertising, Facebook advertising, display advertising, pay-per-click advertising or a related marketing role required
• Familiar with Facebook, Google and Yelp Ads
• Has a deep understanding of Hispanic cultural nuances, values, and media consumption
• Fluent in English and Spanish
• Ability to think critically and remain flexible among a diverse and ever-changing business environment in a complex organization
• Proficient with key digital marketing tools, including Google AdWords, Google Analytics and keyword/competitive analysis programs
• Native or near-native Spanish and English proficiency
• Ability to run analysis and reports in Microsoft Excel on large data sets
• Ability to collaborate effectively with cross-functional team members and communicate appropriately across multiple organizational levels
• Ability to self-manage competing priorities and overlapping deadlines

Nice To Haves

• Basic understanding of HTML and/or other programming language(s) preferred
• Proficient understanding of the digital advertising landscape and demonstrates a track record of driving measurable results toward business objectives
• Knowledgeable in all Microsoft Office applications including Word, PowerPoint and Excel
• Proficient with Salesforce preferred
• Occasional travel (approx. 5% of the time - quarterly)

Responsibilities

• Implements Marketing/Advertising Campaigns
• Plans and executes both market and national-level campaigns within different channels, such as social media, email, print and radio.
• Manages relationships with any outside agency used
• Compiles and organizes advertising budgets and performance, utilizing information to ensure optimization
• Utilizes advertising tactics including behavioral/contextual advertising, marketing and social media
• Content Creation
• Creates thoughtful, engaging and impactful culturally relevant content to increase overall leads and conversions across all channels
• Develops content strategies for various marketing projects
• Ensures consistent brand voice and messaging across all channels
• Works collaboratively with sales leadership and SCI Hispana’s marketing team to concept and execute content
• Reporting & Optimization
• Creates a system of ongoing campaign monitoring and reporting
• Provides regular analysis of campaign performance to operational and sales leadership
• Compiles and distributes regular reports and status updates
• Execute consistent and strategic optimizations to all paid campaigns
• Uses a content management system to improve lead to sales ratios by using data and relationships with field leaders

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Number of Employees: 5,001-10,000 employees