Integrated Marketing Specialist, ABM

Field Nation

3d•$82,000 - $97,000•Hybrid

About The Position

Field Nation brings companies and service professionals together through an integrated, easy-to-use platform. We support businesses looking to grow their service offerings while also empowering technicians to leverage their skills on their own terms. Our mission is to help the service delivery industry do great work, and we live that mission by doing great work for the companies and service professionals that depend on us. The Integrated Marketing Specialist, ABM supports the execution of multi-channel marketing campaigns, account-based marketing (ABM) programs, and events that drive awareness, engagement, and pipeline growth across Field Nationâs key audience segments. Reporting to the Manager, Integrated Marketing, this role focuses on activating campaigns and ABM plays across digital, paid, and in-person channels. The specialist collaborates closely with the Digital, Content, and Sales teams to ensure seamless execution and alignment with Field Nationâs broader marketing and sales objectives.

Requirements

2-3 years of experience in B2B marketing, demand generation, or a related field.
Familiarity with account-based marketing concepts and marketing tools such as Hubspot, Salesforce, or ABM platforms (e.g., 6Sense)
Strong organizational skills with experience managing multiple projects and deadlines
Excellent communication and cross-functional collaboration skills
Bachelorâs degree in Marketing, Communications, or related field.

Responsibilities

Campaign and ABM Execution: Execute integrated, multi-channel marketing and ABM campaigns to drive demand and account engagement, supporting 1:few and 1:many programs aligned to ICPs and sales priorities. Partner cross-functionally to plan and deliver campaigns on time from strategy through launch.
Account Targeting and List Management: Partner with Marketing Operations and Sales to build and maintain accurate ABM target account lists aligned to go-to-market priorities. Track account-level engagement and surface actionable insights to XDRs and sales teams.
Content and Personalization Support: Collaborate with content, design, and digital teams to develop and tailor campaign and ABM assets across email, social, web, and paid channels. Adapt existing content to resonate with targeted audiences while maintaining brand and message consistency.
Event and Webinar Coordination: Support tradeshows, events, and webinars aligned to integrated campaign and ABM goals, managing logistics and execution with guidance from the Manager, Integrated Marketing. Coordinate end-to-end webinar delivery in partnership with Digital Marketing, including promotion, live execution, and post-event follow-up.
Lead Management and Reporting: Monitor and maintain accurate lead and account engagement data across campaigns, events, and ABM programs. Share actionable insights with Sales and XDR teams and report on performance metrics to inform ongoing optimization.