Integrated Marketing Manager

Expedia Group • Hollywood, FL

7d • $110,500 - $155,000

About The Position

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success. Why Join Us? To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win. We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We're building a more open world. Join us. Integrated Marketing Manager We create and deliver an aligned, dedicated marketing strategy to fuel each Expedia Group brand's success. Since our travelers interact with us through our brands, we have a brand focus in our marketing, while leveraging the scale and efficiency we've built in functional expertise. The Integrated Marketing Managers at Expedia Group are responsible for owning the end-to-end brand strategy, planning, and execution of all key initiatives for Expedia, Hotels.com and Vrbo. In this role you will lead or support one or more key areas of the business, such as big brand moments, cultural or seasonal campaigns, regional initiatives (e.g. U.S. or Rest of World), or product and commercial go-to-market efforts and serve as a subject matter expert for the business or region you support. In this role, you will: Strategy & Planning Partner with your team to help develop and contribute to the integrated marketing strategy for your assigned business area(s), informed by traveler insight, brand priorities, product roadmaps, marketable experiences and commercial goals Collaborate with partner teams, including GM, product marketing, comms planning, media, our internal creative and design teams, or agencies to develop compelling campaign platforms and clear go-to-market plans Campaign Development & Execution Support cross-functional execution of brand campaigns — from big moments like new product launches to always-on programs or local activations Collaborate with the day to day management of creative and media assets in partnership with internal teams and external agencies Be a brand steward, ensuring creative work meets brand standards, reflects our tone of voice, and are adapted appropriately for channel and region Collaboration & Influence Build strong relationships with key partners across all key stakeholder groups: product, product marketing regional teams, comms, creative, growth marketing, media and sponsorships, PR, influencer marketing and social media Maintain up to date statuses of your projects; contribute to reports shared with leadership and cross-functional partners Support Directors and Senior Directors with delivering all brand campaigns at a high bar Performance & Insights Ensure delivery on campaign goals and work with analytics and media teams to track performance. Understand insights data and how to use it to optimize campaigns and inform future initiatives and continuous improvements

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 7+ years of experience with a track record of delivering results in marketing, creative leadership, and strategic planning
• History of data driven brand strategies from vision to development across full funnel of marketing channels
• Highly organized and able to juggle multiple projects, initiatives and competing priorities
• Ability to interpret analytics and derive actionable insights
• Experience in understanding and delivering on KPIs
• Proven results in delivering business value through brand strategies
• Exceptional communication, presentation, and interpersonal abilities
• Passion for innovation, creativity, and staying ahead of industry trends

Responsibilities

• Partner with your team to help develop and contribute to the integrated marketing strategy for your assigned business area(s), informed by traveler insight, brand priorities, product roadmaps, marketable experiences and commercial goals
• Collaborate with partner teams, including GM, product marketing, comms planning, media, our internal creative and design teams, or agencies to develop compelling campaign platforms and clear go-to-market plans
• Support cross-functional execution of brand campaigns — from big moments like new product launches to always-on programs or local activations
• Collaborate with the day to day management of creative and media assets in partnership with internal teams and external agencies
• Be a brand steward, ensuring creative work meets brand standards, reflects our tone of voice, and are adapted appropriately for channel and region
• Build strong relationships with key partners across all key stakeholder groups: product, product marketing regional teams, comms, creative, growth marketing, media and sponsorships, PR, influencer marketing and social media
• Maintain up to date statuses of your projects; contribute to reports shared with leadership and cross-functional partners
• Support Directors and Senior Directors with delivering all brand campaigns at a high bar
• Ensure delivery on campaign goals and work with analytics and media teams to track performance.
• Understand insights data and how to use it to optimize campaigns and inform future initiatives and continuous improvements

Benefits

• full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources
• medical/dental/vision
• paid time off
• Employee Assistance Program
• wellness & travel reimbursement
• travel discounts
• International Airlines Travel Agent (IATAN) membership

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees