Integrated Marketing Manager

Momentive

22h•Remote

About The Position

A Day in the Life Develop and execute measurable demand creation programs that drive revenue Manage multi-channel, multi-tactic marketing programs including: email, organic social, paid social, paid media, webinars, and virtual events. Collaborate with Product, Content Marketing, and Sales to develop campaigns that create demand and build pipeline in core markets and market segments. Work closely with Marketing Operations to ensure seamless campaign execution across our marketing tech stack Own your integrated programs and campaigns: leverage Asana to build clear plans, coordinate deliverables, assign resources, communicate deliverable status, and keep your projects on schedule Monitor and analyze program and campaign effectiveness for continuous improvement and optimization opportunities. Provide regular updates to stakeholders on lead quality, conversion rate, pipeline and revenue generated. Facilitate a marketing program retrospective following completion of each marketing program Become an expert on the company's lead funnel Other job duties as assigned by the manager

Requirements

Bachelor's degree required with emphasis on marketing, business or communications preferred.
3 to 5 years of experience in B2B demand marketing
Experience with CRM (Salesforce.com), marketing automation (Hubspot), webinar hosting (Zoom), ABM (6sense) and work management (Asana) platforms
Ability to understand how strategic objectives translate into market-specific programs
Demonstrated ability to implement with extreme attention to detail
Experience with copy writing and creating compelling promotional assets
Ability to define and manage projects involving multiple stakeholders
Strong project management skills for managing schedules and deadlines (experience in project management software like Asana is a plus)
Familiarity with principles of B2B marketing
Legally eligible to work in the country in which the position is located
Proactive self-starter, intrinsically motivated
Intelligent, with strong critical thinking skills
Ability to think strategically, paired with high attention to detail in execution
Positive, can-do attitude
Ability to prioritize multiple projects simultaneously, naturally high RPM
Strong interpersonal skills a must; values influencing & building relationships
Collaborative team player, yet also comfortable working independently

Nice To Haves

Audience development experience a plus

Responsibilities

Develop and execute measurable demand creation programs that drive revenue
Manage multi-channel, multi-tactic marketing programs including: email, organic social, paid social, paid media, webinars, and virtual events.
Collaborate with Product, Content Marketing, and Sales to develop campaigns that create demand and build pipeline in core markets and market segments.
Work closely with Marketing Operations to ensure seamless campaign execution across our marketing tech stack
Own your integrated programs and campaigns: leverage Asana to build clear plans, coordinate deliverables, assign resources, communicate deliverable status, and keep your projects on schedule
Monitor and analyze program and campaign effectiveness for continuous improvement and optimization opportunities.
Provide regular updates to stakeholders on lead quality, conversion rate, pipeline and revenue generated.
Facilitate a marketing program retrospective following completion of each marketing program
Become an expert on the company's lead funnel
Other job duties as assigned by the manager