Integrated Marketing Manager, Lifecycle & Campaigns

Alia Services

20h•Hybrid

About The Position

Shopkick is on a mission to bring delight and reward to the consumer shopping experience. As part of the Trax Retail family, we are looking to accelerate our growth trajectory as we partner with major brands and retailers to transform how people engage with stores and products—both online and in the physical world. We’re looking for an Integrated Marketing Manager to own our lifecycle and seasonal marketing campaigns across owned channels. This role combines strategy and hands-on execution, with a strong focus on Braze, copywriting, and cross-functional collaboration. You’ll also manage one Integrated Marketing Coordinator and work closely with Sales to deliver effective, brand-sponsored campaigns.

Requirements

4–6 years of experience in integrated marketing, lifecycle marketing, or retention marketing, preferably in mobile app or consumer tech.
Hands-on experience with Braze (or comparable lifecycle platforms) required.
Strong copywriting and editing skills with a proven ability to write high-performing lifecycle and sponsored email messaging.
Experience executing seasonal, promotional, and brand-sponsored campaigns.
Analytical mindset with the ability to interpret performance data and apply insights to optimization.
Experience managing or mentoring at least one direct report.
Strong cross-functional communication skills, including experience partnering with Sales or Brand teams.
Required to achieve Braze certification within 30 days of hire if not currently certified.

Nice To Haves

Experience working on monetized lifecycle inventory or brand-funded messaging.
Familiarity with experimentation frameworks and A/B testing.
Braze and/or BrazeAI Certified.
Experience supporting revenue-driving marketing initiatives in partnership with Sales.

Responsibilities

Own lifecycle strategy across email, push, in-app, and SMS using Braze.
Build, launch, and optimize automated journeys including onboarding, activation, retention, re-engagement, and win-back.
Define segmentation, targeting, and campaign logic in partnership with Analytics and Product.
Continuously test messaging, timing, and channel mix to improve lifecycle performance.
Lead planning and execution of seasonal, promotional, and tentpole campaigns.
Own the integrated campaign calendar across lifecycle and owned channels.
Translate business goals into clear, compelling campaign narratives and execution plans.
Partner cross-functionally with Product Marketing, Creative, Growth, and Sales to ensure alignment and consistency.
Collaborate with Sales and Brand Partnerships to support sponsored lifecycle campaigns, including brand-funded emails, email showcases, and integrated placements.
Help translate brand objectives into customer-first lifecycle executions that meet both performance and revenue goals.
Review and refine sponsored messaging to ensure brand alignment, platform best practices, and user experience standards.
Support packaging, timing, and execution of sponsored lifecycle opportunities within the broader campaign calendar.
Write and edit high-quality copy and briefs for lifecycle programs, seasonal campaigns, and sponsored executions.
Set messaging direction and standards to ensure a consistent brand voice across all owned channels.
Brief designers and stakeholders with clear creative direction and messaging objectives.
Balance brand partner requirements with Shopkick’s voice and customer experience.
Serve as the primary Braze power user and subject-matter expert.
Build and QA campaigns, canvases, sponsored sends, and experiments within Braze.
Partner with Engineering and Data teams on event tracking, personalization, and platform enhancements.
Stay current on Braze best practices and new feature adoption.
Manage and mentor one Integrated Marketing Coordinator, providing clear direction, feedback, and growth opportunities.
Review and approve campaign builds, copy, and execution details.
Collaborate with Analytics to measure success and share insights with stakeholders.
Build clear performance reports and post-campaign readouts with learnings and next steps.