Integrated Marketing Lead (New Media)

Lovable•Stockholm, CA

About The Position

Lovable lets anyone and everyone build software with any language. From solopreneurs to Fortune 100 teams, millions of people use Lovable to transform raw ideas into real products - fast. We are at the forefront of a foundational shift in software creation, which means you have an unprecedented opportunity to change the way the digital world works. Over 2 million people in 200+ countries already use Lovable to launch businesses, automate work, and bring their ideas to life. And we’re just getting started. We’re a small, talent-dense team building a generation-defining company from Stockholm. We value extreme ownership, high velocity and low-ego collaboration. We seek out people who care deeply, ship fast, and are eager to make a dent in the world.

Requirements

New media native
You’ve built or scaled modern media channels (podcasts, video series, owned social) with meaningful, measurable success.
Proven video leader
You’ve directed or creatively led video content with millions of views and understand what makes content spread today.
Strong media intuition
You have clear opinions about how the media landscape is changing—and how Lovable should leverage those shifts for growth.
Brand and storytelling strength
You’ve built or evolved a brand from early stages and can turn technical ideas into emotionally resonant stories.
Creative + rigorous
You are a top contributor in the brainstorm and have some crazy concepts for what we could do, coupled with the rigor to make them reality.
High-bar leader
Detail-obsessed, comfortable making calls, and skilled at getting great work from great people.
Startup-ready
You thrive in ambiguity, move fast, and take ownership.

Responsibilities

Define and evolve our brand
Shape Lovable’s voice, visual language, and positioning across all channels.
Shape our new media strategy
Decide where Lovable shows up, what we build, and how we win attention—across podcasts, video, social, and emerging platforms.
Build and scale owned media channels
Help us take Lovable-owned channels to the next level with clear audience growth and impact.
Direct high-impact video
Lead video storytelling end-to-end, with content designed to travel and reach millions of views.
Run integrated campaigns
Orchestrate multi-channel launches and campaigns that drive awareness, adoption, and cultural relevance.
Elevate our social presence
Lead a strong social team to grow community, originality, and creative output across platforms.
Create memorable moments
Design events and brand moments—online and offline—that generate buzz and feed our broader media ecosystem.