Integrated Marketing Lead- Deposit Growth Marketing

PNC•Houston, TX

15h

About The Position

At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company’s success. As a Marketing Lead within PNC's Deposit Growth Marketing organization, you will be based in Marketing Hubs within the PNC footprint. PNC’s Retail Growth Marketing team is seeking an experienced, data-driven Integrated Marketing Lead to maximize profitable deposit growth and accelerate ROI by running end-to-end campaigns — from audience strategy through channel orchestration, activation, and measurement. This role will translate business goals (acquisition, primacy, balances, funding) into test and learn plans, coordinate strategies with channel owners and partners, and continuously optimize budget allocation to maximize return on investment. · Translate business objectives into integrated marketing strategies that align audience, offer, and channel plans to deliver measurable growth. · Define campaign-level audience strategy and eligibility in partnership with analytics and product teams. · Build omni-channel campaign strategies across digital (direct mail, paid search, paid social, display, onsite). · Lead and prioritize test-and-learn initiatives aimed at improving channel performance. · Partner with Marketing Analytics to define KPIs and build-out reporting and measurement framework. · Present campaign outcomes and actionable recommendations to internal stakeholders. · Manage risk by driving-forward proper campaign governance. PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position. Job Description Supports the development and leads the execution of integrated, multi-channel strategic marketing plans for one or more products/initiatives/channels. Formulates plans that acquire, grow, and retain customers in support of the product life cycle and line of business goals and objectives. Supports the development and prioritization of business and marketing objectives, development of value propositions and target segments leveraging competitive intelligence and insights to drive growth strategies. Contributes to thought leadership and builds consensus among partners. Adapts to and optimizes for a changing business environment. Translates desired business outcomes into marketing strategy and executes marketing programs/initiatives that may include advertising, sales content and internal communications. Coordinates and influences complex, multi-functional program teams. Ensures data collected is synthesized and leveraged effectively to provide appropriate business intelligence. Influences the budget while ensuring all operating activities are optimized and delivered within the established budget framework. Implements and oversees activities including coordination with legal, compliance, finance, risk and other key partners. Leads partnership with agencies, third parties and internal business partners to coordinate development and execution of programs/initiatives. Acts as a point of contact with product and digital teams to coordinate strategy and development. Makes decisions to ensure the business programs/initiatives and customer expectations are being met. PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be: Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions. Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.

Requirements

Successful candidates must demonstrate appropriate knowledge, skills, and abilities for a role.
Roles at this level typically require a university / college degree, with 5+ years of industry-relevant experience.
Specific certifications are often required.
In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.

Nice To Haves

Advertising
Competitive Advantages
Content Marketing
Customer Solutions
Digital Marketing
Marketing Programs
Marketing Strategies
Negotiation
Results-Oriented
Business Acumen
Business Data Analysis
Collaborating
Decision Making and Critical Thinking
Effective Communications
Effectiveness Measurement
Marketing Function
Marketing Systems
Matrix Management

Responsibilities

Translate business objectives into integrated marketing strategies that align audience, offer, and channel plans to deliver measurable growth.
Define campaign-level audience strategy and eligibility in partnership with analytics and product teams.
Build omni-channel campaign strategies across digital (direct mail, paid search, paid social, display, onsite).
Lead and prioritize test-and-learn initiatives aimed at improving channel performance.
Partner with Marketing Analytics to define KPIs and build-out reporting and measurement framework.
Present campaign outcomes and actionable recommendations to internal stakeholders.
Manage risk by driving-forward proper campaign governance.
Supports the development and leads the execution of integrated, multi-channel strategic marketing plans for one or more products/initiatives/channels.
Formulates plans that acquire, grow, and retain customers in support of the product life cycle and line of business goals and objectives.
Supports the development and prioritization of business and marketing objectives, development of value propositions and target segments leveraging competitive intelligence and insights to drive growth strategies.
Contributes to thought leadership and builds consensus among partners.
Adapts to and optimizes for a changing business environment.
Translates desired business outcomes into marketing strategy and executes marketing programs/initiatives that may include advertising, sales content and internal communications.
Coordinates and influences complex, multi-functional program teams.
Ensures data collected is synthesized and leveraged effectively to provide appropriate business intelligence.
Influences the budget while ensuring all operating activities are optimized and delivered within the established budget framework.
Implements and oversees activities including coordination with legal, compliance, finance, risk and other key partners.
Leads partnership with agencies, third parties and internal business partners to coordinate development and execution of programs/initiatives.
Acts as a point of contact with product and digital teams to coordinate strategy and development.
Makes decisions to ensure the business programs/initiatives and customer expectations are being met.

Benefits

PNC offers a comprehensive range of benefits to help meet your needs now and in the future.
Depending on your eligibility, options for full-time employees include: medical/prescription drug coverage (with a Health Savings Account feature), dental and vision options; employee and spouse/child life insurance; short and long-term disability protection; 401(k) with PNC match, pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption, surrogacy, and doula reimbursement; educational assistance, including select programs fully paid; a robust wellness program with financial incentives.
In addition, PNC generally provides the following paid time off, depending on your eligibility: maternity and/or parental leave; up to 11 paid holidays each year; 9 occasional absence days each year, unless otherwise required by law; between 15 to 25 vacation days each year, depending on career level; and years of service.
To learn more about these and other programs, including benefits for full time and part-time employees, visit Your PNC Total Rewards.

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