TikTok Shop - Integrated Marketing Campaign, Strategy & Analytics Manager

Tiktok • Seattle, WA

57d

About The Position

You will drive strategic marketing insights by conducting rigorous desktop research and competitor tracking to deliver actionable market and consumer intelligence. In addition, you'll design and continuously monitor key branding and marketing metrics while collaborating with cross-functional teams-especially the Data Analytics team-to build dashboards and tools that enhance operational efficiency. You will also support ad hoc projects such as user tribe analysis, monetization initiatives, and affiliate marketing programs to shape and refine our overall marketing strategy.

Requirements

• Bachelor's or Master's degree in engineering, business, finance, marketing or other related fields
• 3+ years of working experience in a fast-paced industry, Management Consulting, Tech, or FMCG companies
• Established experience in project management and data analysis

Nice To Haves

• Good inference skills to manage stakeholders
• Outstanding analytical skills and comfortable with analyzing complex, large-scale data sets
• Ability to multi-task, meet deadlines, and thrive in a fast-paced environment
• Self-driven and a team player

Responsibilities

• Desktop Research: delivering market and consumer insights by conducting research and competitor tracking, summarizing the methodology and key approach for ops and Marketing team;
• Build branding and marketing metrics from scratch and constantly track key metrics on a monthly basis (BHT, NPS, Social Listening, search index, etc.), and conduct analysis and evaluation of marketing activations, campaigns, and key approaches, come up with feasible solutions, and define key strategies for different teams;
• Resources management & improvement: analyze traffic and promotion tools and lay a solid strategy for improving resource utilization efficiency. Also, take care of marketing & branding visual and creative authorization;
• Collaborating with the DA team, building the data dashboard, and developing tools to improve the efficiency of all ops and mkt teams. Convert the strategy into tools to ensure that all the team improves efficiency and completes the target.
• Other ad hoc projects include user tribe analysis, monetization projects, and affiliate marketing programs.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Industry: Broadcasting and Content Providers
• Number of Employees: 5,001-10,000 employees