F5 Networks-posted 7 days ago
Full-time • Mid Level
Seattle, WA
5,001-10,000 employees

At F5, we strive to bring a better digital world to life. Our teams empower organizations across the globe to create, secure, and run applications that enhance how we experience our evolving digital world. We are passionate about cybersecurity, from protecting consumers from fraud to enabling companies to focus on innovation. But our success isn’t driven solely by what we do. We also care deeply about how we do it. Our culture is how we live, every single day—not only for our customers, but also for our employees. Position Summary Are you a driven marketer with experience driving and facilitating global paid media and search programs? Do you crave data and leverage it to build innovative digital media strategies? Are you a natural collaborator? We are seeking an energetic, collaborative individual to drive alignment across corporate and field teams, and coordinated execution through regional demand. You will be the linchpin between our global marketing strategy and the execution engines in our Regional Demand Centers. Your mission is to ensure that integrated campaigns across multiple channels are aligned, measured, and optimized. You will drive visibility of regional programs into a consolidated global performance view, with shared best practices and consistent execution standards.

  • Establish and lead a regular alignment rhythm between global campaign owners and Regional Demand Centers to ensure campaign priorities, messaging, and targets remain consistent worldwide.
  • Coordinate global GTM strategy handover process to the Regional Demand Centers and partner with RDC leads to collate RDC execution plans adapted to the local market needs.
  • Create a structured feedback process where regional performance and market insights inform global planning and future GTM strategies.
  • Track RDC budgets to provide visibility and reporting and efficiency of marketing spend to Marketing Leadership.
  • Partner with Marketing Operations and Analytics teams to ensure data consistency, and standardized taxonomy across all reporting platforms. This includes creation and maintenance of dashboards and reporting frameworks that roll-up RDC performance into global insights.
  • Report on return on investment and attribution across all media spend and channels in monthly and quarterly summaries.
  • Deliver executive-level performance narratives and insights highlighting trends, risks, and opportunities for optimization.
  • Partner with Brand teams to coordinate the creative asset handover to regional demand centers, ensuring brand consistency.
  • Collaborate with SMEs across the organization to understand the business, campaign intentions to support our overall strategy.
  • Drive continuous improvement: collect regional insights, identify gaps/trends, propose optimizations to improve campaign performance across regions.
  • Understanding development and execution process of integrated marketing campaigns
  • Experience across all media types (Display, Search, Social, Programmatic, Syndication, CTV, etc.)
  • Experience utilizing advanced media attribution and modeling insights in to optimize media investments.
  • Broad understanding of back-end AdTech include tagging, tracking and data flows.
  • Ability to quickly assess data and develop/deploy an action plan.
  • BA in Business, Marketing, or related field.
  • 10+ years of B2B media experience, with a proven record of achievement and impact in a global role.
  • Ability to extract and present complex data and media insights effectively - both verbally and visually.
  • Background in digital media planning, consulting, agency experience in Display, Paid Social, Paid Search, SEO, Programmatic, CTV, etc.
  • Experience or familiarity with tools such as Tableau, Marketo, 6sense, and others.
  • You may also be offered incentive compensation, bonus, restricted stock units, and benefits.
  • More details about F5’s benefits can be found at the following link: https://www.f5.com/company/careers/benefits .
  • F5 reserves the right to change or terminate any benefit plan without notice.
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