Integrated Marketing Associate

Fanatics•New York, NY

65d•$70,000 - $80,000

About The Position

The Integrated Marketing Associate helps plan and execute omni-channel campaigns across the sports calendar year. You will support end-to-end campaign management, ensuring the Fanatics Sportsbook brand shows up consistently across paid media, organic social, CRM, product, retail, partnerships, and press. This role is ideal for a highly organized, detail-driven marketer who thrives in fast timelines and cross-functional coordination.

Requirements

2–4 years of hands-on experience in integrated marketing, campaign management, social/content marketing, brand marketing, or related cross-functional roles.
Exceptional project management, timeline ownership, and attention to detail.
Ability to translate strategy into actionable next steps for cross-functional teams.
Comfort managing multiple simultaneous campaigns under tight timelines.
Clear, concise communicator who can work effectively with creative, brand, media, product, and leadership stakeholders.
Strong understanding of sports culture, seasonal sports rhythms, and bettor behavior.

Nice To Haves

Experience in sports, gaming, entertainment, or regulated industries.
Familiarity with integrated campaign analytics and post-campaign reporting.
Experience supporting talent/influencer campaigns or partnership marketing.
Working knowledge Airtable or similar workflow tooling.

Responsibilities

Support day-to-day management of integrated campaigns across key sports moments (NFL, NBA, March Madness, playoffs)
Build and maintain campaign calendars, timelines, deliverable trackers, and cross-functional workflows.
Coordinate omni-channel go-to-market plans across paid media, CRM, social, influencer/talent, press, product, and retail.
Develop and manage integrated creative briefs and channel briefs that translate strategy into execution.
Ensure consistent messaging, offer mechanics, and creative alignment across all channels and touchpoints.
Manage cross-functional standups, reviews, and approvals to drive clarity and accountability.
Support QA to ensure accuracy, timing, and proper flighting.
Track campaign performance and support post-campaign recaps with insights, learnings, and next-step recommendations.
Maintain internal templates, best practices, and playbooks that enhance speed and campaign quality.
Assist with talent, partnership, and experiential campaign coordination as needed.