Integrated Email Marketing Manager

Arrow•Alpharetta, GA

18h•$89,900 - $125,000•Hybrid

About The Position

As a part of the global team, an Email and marketing Strategist is responsible for developing, implementing, and optimizing email specific marketing campaigns to drive engagement, conversions, and brand loyalty. This role involves strategic planning, audience segmentation, content creation, performance analysis, and ensuring compliance with email marketing best practices. This strategic role combines integrated marketing strategy, email campaign strategy, and stakeholder collaboration to deliver cohesive, audience-focused brand experiences across global markets. You will be part of high-performing marketing team, breaking down silos between marketing disciplines, and guide the adoption of emerging technologies to fuel growth and maximize ROI. If you are passionate about creating unified email specific marketing experiences that align with business objectives, this is the role for you.

Requirements

Bachelor’s degree in marketing, Communications, or a related field.
Proven experience in email marketing strategy and execution.
Proficiency in email marketing platforms and CRM tools.
Strong analytical skills and ability to interpret data.
Excellent written and verbal communication skills.
Knowledge of HTML/CSS for email design is a plus.

Nice To Haves

Experience with B2B email marketing (if relevant to Arrow Electronics' business model).
Familiarity with technology or electronics industry trends.
Ability to manage multiple projects and deadlines.

Responsibilities

Email Campaign Strategy Develop and execute email marketing strategies aligned with business goals.
Collaborate with cross-functional teams (e.g., marketing, sales, product) to create targeted campaigns.
Content Creation and Design Work with designers and copywriters to create compelling email content.
Ensure email templates are visually appealing, mobile-friendly, and consistent with brand guidelines.
Audience Segmentation Analyze customer data to segment audiences for personalized messaging.
Use CRM tools to manage and refine email lists.
Performance Analysis Track and analyze key performance metrics (e.g., open rates, click-through rates, conversions).
Generate reports and provide actionable insights to improve campaign effectiveness.
A/B Testing Conduct A/B tests to optimize subject lines, content, and design.
Implement findings to enhance future campaigns.
Compliance and Best Practices Ensure compliance with email marketing regulations (e.g., GDPR, CAN-SPAM).
Stay updated on industry trends and best practices.
Automation and Tools Utilize email marketing platforms (e.g., Salesforce Marketing Cloud, HubSpot, Mailchimp) to automate workflows.
Implement triggered campaigns based on user behavior.
Collaboration Partner with the analytics team to understand customer behavior and refine strategies.
Work closely with sales teams to align email campaigns with broader business objectives.