Insights Analyst, PRS IN VIVO
About The Position
The Innovation Service Line guides clients throughout the innovation journey as they develop and launch new or improved products and services spanning a range of verticals. We help our clients develop the initial idea for a product/service, ensure the fully-articulated description of the product/service resonates with consumers, confirm that prototypes of the product/service properly deliver on consumer expectations, and finetune the full mix prior to launch. This is accomplished using best-in-class services, including idea screening, concept testing, product testing, price and line optimization, package testing and volumetric forecasting.
Requirements
- Passionate about understanding consumers and the role brands play in their lives
- Passionate about understanding marketing effectiveness and improving ROI for brands
- Natural curiosity and understanding of consumer behaviors, their mindset, needs and wants, which constantly drives you to answer the “why”
- Very detail oriented and organized with strong analytical skills
- Ability to multi-task and juggle multiple projects at the same time in a fast-paced environment
- Fluent in both written and spoken English. Additional languages are considered a plus
- Excellent leadership and project management skills
- Must be able to build and maintain internal and external client relationships
- Analytical and creative with your approach to problem solving
- Highly flexible and adaptable when faced with ambiguity, and open to learning new things
- Must be proficient in Microsoft Word, PowerPoint, and Excel
- Strong listening, written & oral communication skills
- Ideally, 1 year experience in market research, data analytics, or marketing
Nice To Haves
- Preferable to have experience with Forsta Surveys (also known as Decipher/Focus Vision)
- Experience working with CPG and FMCG brands a plus
Responsibilities
- Support the development, execution, and analysis of primary research activities, including crafting discussion guides and questionnaires, as well as consulting on and producing stimulus and field materials.
- Draft data specifications and verify data files.
- Conduct initial analysis of findings and collaborate with colleagues to tailor reporting to client objectives.
- Participate in client briefings and debriefs.
- Utilize data visualization techniques to effectively communicate insights that inspire and inform clients.
- Perform quality checks on key deliverables to ensure accuracy and the highest quality standards.
- Assist colleagues and client partners in using analytics to address business and communication challenges.
- Cultivate an understanding of relevant market sectors and competitor activities to strengthen client relationships.
- Develop skills for responsible and collaborative work, seek growth opportunities through training (including MRS and Be. Sci).
Benefits
- Career Development
- an exceptional benefits package (including generous PTO, healthcare plans, wellness benefits)
- a flexible workplace policy
- a strong collaborative culture
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
No Education Listed
Number of Employees
5,001-10,000 employees
