Information Technology Marketing and Communications Specialist (Marketing Communications Professional II)

CSUF • Fullerton, CA

2d

About The Position

The Division of Information Technology (IT) strives to be a strategic, innovative, and best‐in‐class IT organization that provides a leading‐edge technology environment for students, faculty, and staff to advance the University’s mission, vision, and goals. We seek an exceptional individual to join our Information Technology – Project Management team as the Information Technology Marketing and Communications Specialist (Marketing Communications Professional II). The ideal candidate in this role should have a positive attitude and an active, energetic mind characterized by highly ethical practices and a commitment to inclusivity, openness, flexibility, integrity, and kindness. Under general supervision, the IT Marketing and Communications Specialist independently performs a variety of professional marketing and communications duties to support the goals and initiatives of the Information Technology Division. Creates, develops, manages, and designs engaging content for various communication channels, including presentations, newsletters, digital/printed materials, and brochures. The position plans, develops, and executes marketing programs and campaigns, including online advertising, website strategy and design, and social media. Assists with supporting social media platforms such as Facebook, Instagram, and Twitter. Recommends, implements, monitors, and coordinates IT communications. Collaborates closely with the Strategic Communications group to ensure all materials and messages adhere to university communication protocols, guidelines, and accessibility requirements. Provides graphic design support for Digital Print Services by creating, preparing, and formatting visual materials for print and digital distribution in compliance with branding, accessibility, and production standards. The IT Marketing and Communications Specialist works with project teams to provide administrative support. Assists with special projects for the Vice President of IT including preparing reports, presentations, and strategic communications. Other duties as assigned.

Requirements

• Equivalent to a bachelor's degree in a related field and two years of relevant experience.
• Additional experience which demonstrates acquired and successfully applied knowledge and abilities shown above may be substituted for the required education on a year-for-year basis.
• An advanced degree in a related field may be substituted for the required experience on a year-for-year basis.
• Under general supervision, creates engaging content and develops and implements marketing campaigns, communication plans, and initiatives.
• Applies professional level knowledge of the marketing and/or communications fields, including working knowledge of a specialty area.
• Collaborates with various stakeholders to enhance the university’s brand image, promote programs and achievements, and engage with internal and external audiences.
• Works independently on most day-to-day assignments with general supervision on new assignments or projects to ensure alignment with objectives.
• Handles multiple work priorities and is accountable for own work results.
• Work is reviewed for soundness of technical judgment.
• Working skills and knowledge of marketing, communications, public relations, branding, and/or related disciplines.
• Working knowledge of protocols and institutional etiquette related to public and media relations.
• Working knowledge of copyright and other applicable laws pertaining to publications and the media.
• Skilled in developing and implementing marketing and/or communications strategies and campaigns.
• Strong project planning and organizational skills to plan, organize, and manage multiple marketing projects.
• Strong composition and editing skills to quickly produce clear and concise standard documents for internal and external publication.
• Strong communication and interpersonal skills to create and deliver marketing initiatives and campaigns.
• Ability to provide lead work direction and training to others.
• Proficiency in using communication and marketing software and tools.
• A background check (including a criminal records check) must be completed satisfactorily and is required for employment.
• CSU will make a conditional offer of employment, which may be rescinded if the background check reveals disqualifying information, and/or it is discovered that the candidate knowingly withheld or falsified information.
• Failure to complete the background check satisfactorily may affect the continued employment of a current CSU employee who was conditionally offered the position.
• A valid California driver’s license.

Nice To Haves

• Experience using Adobe: InDesign, Illustrator, Photoshop, and Premiere Pro or similar software.
• Strong interpersonal skills and able to work with multiple teams.
• Experience with social media management software.

Responsibilities

• Creates, develops, manages, and designs engaging content for various communication channels, including presentations, newsletters, digital/printed materials, and brochures.
• Plans, develops, and executes marketing programs and campaigns, including online advertising, website strategy and design, and social media.
• Assists with supporting social media platforms such as Facebook, Instagram, and Twitter.
• Recommends, implements, monitors, and coordinates IT communications.
• Collaborates closely with the Strategic Communications group to ensure all materials and messages adhere to university communication protocols, guidelines, and accessibility requirements.
• Provides graphic design support for Digital Print Services by creating, preparing, and formatting visual materials for print and digital distribution in compliance with branding, accessibility, and production standards.
• Works with project teams to provide administrative support.
• Assists with special projects for the Vice President of IT including preparing reports, presentations, and strategic communications.
• Other duties as assigned.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 1,001-5,000 employees