Communications Specialist (Marketing Communications Professional II)

CSU Careers • San Diego, CA

2d • Hybrid

About The Position

San Diego State University’s Enrollment Services is seeking a dynamic and detail-oriented Communication Specialist to lead strategic communication efforts that inform and engage students, families, faculty, staff, and campus partners. This role plays a key part in shaping how our community understands and experiences the student journey from admission to graduation. Why Join Us? Meaningful Impact: Play a central role in supporting student success by keeping the campus community informed and connected. Creative & Collaborative Environment: Work closely with a team of communicators, campus partners, and student assistants. Professional Growth: Gain experience managing high-profile campaigns across web, email, print, and social media. Vibrant Campus Community: Contribute to a university that values diversity, innovation, and student achievement. Position Information This is a full-time (1.0 time-base), benefits eligible, permanent/probationary position. This position is designated as exempt under FLSA and is not eligible for overtime compensation. Standard SDSU work hours are Monday – Friday, 8:00 a.m. to 4:30 p.m., but may vary based on operational needs. This position is eligible for telecommuting up to 2 days per week, following a training period during which on-site presence is required. Department Summary Enrollment Services is comprised of Undergraduate and Graduate Admissions, Office of the Registrar, Office of Evaluations, Prospective Student Services, Out-of-State Recruitment and Strategic Partnerships, International Recruitment, Class Schedule, Communications, and the Office of Financial Aid and Scholarships. Enrollment Services implements SDSU enrollment management policies and provides services to students from their initial point of interest in SDSU to their graduation. The Enrollment Services Communications Office oversees all internal and external communications (publications, websites, marketing and informational campaigns, etc.) to the campus and community regarding enrollment topics, including recruitment, admissions, and registration. In addition, the ES Communications Office supports all specialized recruitment activities by implementing effective communication and marketing plans and creating all marketing materials.

Requirements

• Strong knowledge of communications, public affairs, and/or marketing practices.
• Proven ability to develop and deliver compelling stories and editorial content across diverse platforms.
• Proficiency in digital communication, including web technologies, social media, and applicable software tools.
• Strong research and analytical skills, with the ability to apply market research, statistical methods, and current events to communication strategies.
• Exceptional interpersonal and presentation skills, including public speaking, interviewing, and relationship-building.
• Demonstrated leadership abilities, including providing guidance and direction to team members.
• This background normally is obtained through a college degree, which includes relevant coursework in the field, and up to two years of related professional or technical experience.
• strong written and verbal communication skills with a solid foundation in grammar, spelling, and the composition of various communication vehicles are essential to initial entry to this classification.

Nice To Haves

• Two or more years of professional experience with marketing and communications is preferred.
• Knowledge of San Diego State University’s organizational structure, policies and procedures is preferred.

Responsibilities

• Plan & Manage Content: Write and edit websites, emails, print materials, and training resources to support Enrollment Services, ensuring accuracy of rankings, facts, deadlines, and other key information.
• Oversee Social Media: Manage SDSU Admissions social media channels, calendars, and student assistant team to strengthen online engagement.
• Coordinate Student Communications: Prepare and review electronic communication for prospective and admitted students, parents, counselors, and current students.
• Lead Campus Updates: Develop communication strategies to inform students, faculty, and staff of changes to deadlines, processes, or procedures.
• Manage Communication Systems: Use CRM to monitor effective campaigns and determine how to improve future communication.
• Collaborate Across Campus: Participate in committees, partner on campaigns, and coordinate photography shoots with campus communicators.
• Provide Team Support: Assist the Communications team and serve as back-up for urgent university management requests.

Benefits

• Generous Time Off : 15 paid holidays, vacation, and sick leave.
• Retirement : CalPERS pension plan with retiree healthcare, and reciprocal agreements with other California public retirement systems, including the UC.
• Health Coverage : Medical, dental, and vision options at low or no cost.
• Education Support : CSU tuition fee waiver for employees and eligible dependents.
• Optional Offerings : FlexCash, life and disability insurance, legal and pet plans.
• Campus & Community : Access to the library, campus events, employee groups, and volunteer and social activities.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Number of Employees: 5,001-10,000 employees