Specialist, Communications - Marketing

Cooper Standard•Northville, MI

18d•Hybrid

About The Position

Cooper Standard’s Industrial & Specialty Group (ISG) is seeking a creative, organized, and proactive Marketing & Communications Specialist to help elevate our brand, support growth initiatives, and execute key elements of our marketing strategy. This role offers the opportunity to contribute across a broad range of marketing functions, including digital communications, lead generation, event support, and content creation—providing excellent room for professional development. The ideal candidate is a strong communicator with hands-on experience in digital marketing, project coordination, foundational graphic design, and demonstrated experience in industrial writing. The candidate must be able to translate complex technical, manufacturing, or engineering concepts into clear, compelling, and audience‑appropriate marketing content for B2B industrial customers.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or related field
5+ years of experience in marketing or communications
Strong writing and editing skills
Proven experience writing for industrial, manufacturing, or technical audiences
Ability to manage multiple projects and deadlines
Experience with email marketing platforms (e.g., Constant Contact, Mailchimp, HubSpot)
Familiarity with SEO best practices
Basic graphic design skills (Adobe)
Experience with analytics tools (Google Analytics, social media insights)

Nice To Haves

Experience with CMS platforms (WordPress, Drupal, etc.)
Understanding of B2B marketing and industrial/manufacturing audiences
Comfort with photography/videography
Knowledge of CRM systems (HubSpot, etc.)

Responsibilities

Brand & Communications Support consistent company branding and messaging across all marketing channels.
Write, edit, and proofread content for customer communications, internal messaging, and marketing collateral.
Collaborate with the global communications team to share best practices and ensure alignment.
Publish and update website content, assist with landing page creation, and coordinate with internal or external teams on improvements to ensure accuracy, usability, and alignment with SEO goals.
Monitor and analyze marketing KPIs including website traffic, email performance, lead quality, and campaign ROI; compile insights and recommendations to support decision‑making.
Manage email automation tools, build workflows, segment audiences, and maintain nurturing sequences to improve engagement and conversion.
Create, manage, and optimize email marketing campaigns including audience segmentation, content development, and reporting.
Monitor email and website engagement; qualify leads and report ROI insights.
Execute SEO-aligned content updates to improve visibility and search performance.
Recommend and research new customer acquisition channels.
Manage annual content calendar
Apply industrial writing expertise to develop clear, compelling content across a variety of formats, including email communications, product descriptions, blogs, press releases, white papers, and industry‑specific collateral
Assist in the development of marketing and promotional materials including graphics, presentations, and printed assets.
Maintain current sales support materials and coordinate creation of new content as needed.
Provide internal teams with regular updates and summaries of completed external marketing campaigns, including key actions, milestones, and performance insights.
Partner with the commercial team to support campaign timelines, lead qualification, and distribution of marketing materials.
Maintain organized directories and inventories of sales tools.
Assist with planning, logistics, and execution for trade shows and customer events.
Coordinate cross-functional input for marketing initiatives and ensure timely completion of tasks.
Identify areas for process improvement and contribute recommendations.
Maintain clear communication with team members and stakeholders.
Flexibility to support special projects as needed.