Influencer Performance & Content Coordinator (Hybrid Role - New York)

Olaplex•New York, NY

4h•Hybrid

About The Position

The Influencer Performance & Content Coordinator will support the execution and optimization of OLAPLEX’s influencer performance marketing and creator content initiatives. Reporting to the Senior Manager of Influencer Performance & Content Marketing, this role will focus on supporting creator partnerships, tracking influencer performance, managing creator-generated content, and helping scale influencer campaigns across paid media, affiliate, and organic channels. This role is ideal for someone who is highly organized, analytical, and passionate about creator marketing and social media performance.

Requirements

2-3 years of experience in influencer marketing, creator partnerships, or social media marketing
Strong understanding of TikTok, Instagram, and creator content trends
Experience tracking influencer campaign performance and reporting metrics
Strong organizational and project management skills
Excellent communication and relationship management skills
Passion for beauty, haircare, and creator culture
A performance-driven mindset with curiosity for influencer analytics

Nice To Haves

Familiarity with influencer platforms and affiliate programs (ShopMy, Tribe, CreatorIQ, etc.) preferred

Responsibilities

Support the day-to-day execution of influencer campaigns across TikTok, Instagram, YouTube, and emerging platforms
Coordinate creator deliverables, timelines, and campaign logistics
Manage influencer outreach, product seeding, and briefing support
Track campaign deliverables and ensure content is delivered on time
Organize and manage influencer-generated content for use across paid media, organic social, retail, and DTC channels
Support the creation of a scalable content pipeline from creators
Coordinate usage rights and asset delivery across internal teams
Identify high-performing creator content for paid amplification and whitelisting
Partner with retail marketing teams to support creator-led content needs for key retail partners and campaigns
Track campaign performance across key metrics, including EMV, engagement, clicks, CPA, and conversions
Support weekly and monthly influencer performance reporting
Monitor creator performance and flag high-performing talent for scaling partnerships
Maintain reporting dashboards and campaign trackers
Support the execution of affiliate and performance creator programs (ShopMy, creator storefronts, etc.)
Track affiliate creator performance and optimize partnerships based on conversion data
Help identify creators that drive strong CTR, engagement, and revenue performance
Identify and vet emerging creators aligned with OLAPLEX brand positioning
Maintain influencer databases and talent pipelines
Assist with creator communications and partnership coordination
Partner with Social, Paid Media, PR, and E-commerce teams to align on creator content opportunities
Collaborate with retail partners (e.g., Sephora, Ulta, Amazon) to identify creators and develop content that supports retail marketing initiatives
Support influencer activations tied to product launches, campaigns, and retail moments
Assist with influencer events, brand experiences, and creator gifting programs

Benefits

Competitive compensation
Flexible paid time off
11 paid holidays
Flexible work schedules
Company Contribution to Medical, Dental, and Vision Insurance for Employees and their Families
Company Paid Employee Life Insurance
Optional additional Life Insurance
Short and Long-Term Disability Coverage Options
Up to 18 weeks for birthing-parents and up to 10 weeks for non-birthing new parents
Roth and 401k plans: 100% match up to the first 4% and is immediately vested
Professional Development Reimbursement Program: Career development is as important to us as we know it is to you!
Join our Bond Builder DEI committee to play a role celebrating DEI at OLAPLEX
Twenty (20) free products per year, plus a friends and family discount